Well then tell your boss to pass along the message.
Sure the sports car market is saturated just like every other market. There is big money in that market. That is why those who can not compete drop out. Saying it is a small market is a cop out. Toyota already dropped out of all their sports models now and just have cosmetic sports cars. Hyundai's Tiburon probably killed the Celica's sales. If they design well, they will come, Chrysler needs to add a third shift for there 300C.
Some companies make money at it and the new Mustang will sell train loads full. At least with a Mustang you can get parts forever. That goes to show its popularity.
Now only if Toyota will go after that market with the same greed it goes after Ford's F-150 market.
Toyota does not even have to build a whole new sports car from scratch. It can use the Lexus IS300 platform as a base for a new sports car. The R+D is all paid for. All they need to do is slap a 87 GTS coupe style body on it, reduce the dead weight and their ready to rock and roll.
Toyota needs to learn a lesson from Hyundai.
"Hyundai has been listening to sports car enthusiasts who want a coupe that not only drives like a serious sports car, but looks like a serious sports car too."
"2003 Hyundai Tiburon 2.7 litre V6" too bad its FWD.
http://www.canadiandriver.com/roadtest/03tiburon.htm
Hemi3TC