New Toyota Truck Emblem, Slogan

[L-TunedIS300]

interesting...



http://www.detnews.com/2004/autosins...b01-286631.htm

[dna59]

The metal looks reminds me of the "ford built tough" symbol. I think the symbol is cool though. It has that tough and rugged look, to represent its tough and rugged trucks.

[Ruffrydasean]

So the regular emblem will be on cars, and this new one will be on the Trucks and/or SUVs? Looks nice I think

[Admiral]

i agree, it does look like 'ford tough' . did they decide the current toyota logo is too fancy for a truck/suv

[jhbhatia]

yep, they are going after the ford target segment, remember a long time ago, when they were prototyping the name on their first truck (what we now know as T100, they first announced it as t150), but later they retracted that.....10+ years later, we're still attacking ford!

[Ratko]

It looks like it's from the year 2028 and Skynet has just become self-aware.

[s6arface]

Originally posted by Ratko
It looks like it's from the year 2028 and Skynet has just become self-aware.

i think the logo looks nice, gives it a sense of ruggediness and tough built

[DrtySthV6SE]

yeah i like the new logo

[I hate Toyota Corp :(]

It looks sweet

[Toysrme]

I'll respect Japanese truck makers when they figure out that a truck needs an 8 foot bed wide enouh that I can through an 8*4 sheet of Ply in the back between the wheel wells.

[atobe]

love the logo hate the slogan

[chindo]

I think it's pretty good but I feel kind of sad because I think I have some emotional attachment to the Toyota logo. So I am saddened to see it go.

[dna59]

The slogan isn't growing on me as of yet.

[Xenon]

I really like it since it gives that serious look rather than the fancy Toyota emblem. But I don't like the fact that they're going to have different emblems for different types of cars!

[MRDosedrvr717]

yeah i like it too but i agree with xenon i dont like the fact that they're goig to have different emblems for different types of cars.