Lexus: The Relentless Pursuit by Chester Dawson (Hardcover)
From the Inside Flap:
"Imagine a car that ran that ran quicker, quieter and offered higher quality than the best selling top-of-the-line German luxury model—and all for a sticker price of $30,000 less. That car, the Lexus LS 400, sent shockwaves throughout the worlds automotive industry when it debuted in 1989. It was Toyota Motor Corp.s first foray into the global luxury market. And no expense was spared in its development. It took 1,400 engineers and 2,300 technicians, 450 prototypes and six years to complete the vehicle at a cost of some $1 billion. But that investment has paid off many, many times over. Within two years of its introduction, Lexus overtook Mercedes-Benz for crown of best selling luxury import brand in the U.S. and had cinched top place in J.D. Power & Associates influential ratings for quality and service. Since then, Lexus has won more J.D. Power & Associates awards than any other automotive marquee."
The Toyota Way: 14 Management Principles From The World's Greatest Manufacturer by Jeffrey Liker
It has 2 interesting chapters one is on Lexus and other is on Prius, it talked about how, why they're created and they both have a huge impact on the company.
I've skimmed 2 of them and both are interesting books to read and give you an insight of this undeniably successful company from Japan.
Linear Mode
