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Unfortunately it could succeed for the same reason CUVs exist in the first place. You sacrifice fuel economy, acceleration, handling, low running costs, and price...all for some ride height over a normal car. Logically...the CUV class is simply silly and pointless. If all the person wants is enough hatch and liked how the CX-5 drives...then that will be it in choosing it over the RAV4.
I mean look at the Dodge Journey, its a terrible terrible vehicle. Does every single measurable area worse than the Caravan. Even subjective stuff like driving better or comfort is better in the Caravan. For only $500 you get a massively better vehicle in the Caravan. Instead the Caravan is only bought for fleets, probably half of all Caravans are fleet vehicles making the Journey for some reason the one people buy...even though in pretty much every measurable way its simply worse.
I can see the logic in people buying Corollas, Camrys and Accords. The CUV market though...logic need not apply as they're not particularly logical vehicles to begin with.
1986 MX-73 Cressida 5M-GE 290,000+ kms - SOLD 1986-2013
2004 GD-67 Impreza EJ25 240,000+ kms - SOLD 2011-2014
2014 ZN6 FR-S FA20 17,000+ kms - Daily