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Originally Posted by Siver_Cartel
Concept vehicle... 
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They're trying to gauge public opinion basically. If it's not received well, it's back to the drawing board. If it's very well received, it just might make production. All of the Lexus Future (LF) concepts hint at a future design for their vehicles.
Sports cars are a niche market ... you can't please everyone. The IS will be available w/ 3 different engines and model configurations like the BMW 3 series. IS250, 300, 350, coupe, convertible, and sedan. The 2.5L V6 (4GR-FE) puts out almost as much horsepower as the 2JZ-GE in the current IS300.
Toyota isn't interested in bringing back turbocharged vehicles (from the factory) to compete in the $30k range. Can we say performance hybrid?