lexusis350
10-10-2005, 09:09 AM
Total Value Study Puts Toyota , GM At Top
The tenth annual Strategic Vision Total Value Study released today shows that Toyota, GM, and Honda are atop consumers' rankings in an annual look at which cars, trucks, and crossovers consumers perceive to give the best value for the dollar. Toyota ranked atop seven categories, spread out among cars and trucks nearly evenly. And though it was behind Asian competition and some European brands, General Motors also placed highly in the survey, with four first-place winners among the categories with vehicles like the Cadillac XLR and Chevy Tahoe topping consumers' value lists. Ford ranked atop just one category, in comparison, while Chrysler had no first-place finishers in the survey. Honda was the top-rated, full-line carmaker with four vehicles topping their segments, while BMW also ranked atop four categories when the MINI brand is included. In one particular total-value metric, fuel economy, MINI and Scion were rated the top brands, while HUMMER and Land Rover were put at the bottom of the list. And of the observations made of the data collected from consumers, Strategic Vision says that the most troubling could be that incentives don't create value in the mind of consumers; in fact, incentives are generally associated with lower total-value scores. The Total Value Study surveyed over 69,000 2005 new-vehicle buyers who purchased their vehicles during the October 2004 to March 2005 time period. Buyers were asked an extensive array of questions about their complete ownership experience including buying, owning, and driving their new vehicles. They were then asked about factors related to their economic experiences and expectations (e.g., price paid, fuel economy, reliability, and resale value).
Categories Winner(s)
Small Car - Scion xA
Small Multi-Function - Scion xB
Medium Car - Nissan Altima
Medium Multi-Function - Chevrolet Malibu Maxx
Large Car - Kia Amanti
Small Specialty under $25k - MINI Cooper
Small Specialty over $25k - BMW 3-Series Coupe
Near Luxury Car - BMW 3 Series
Luxury Car - (3 way tie)
Lexus GS
Lexus LS430
Acura RL
Luxury Multi-Function - Audi A4/S4 Avant
Convertibles under $30k - MINI Cooper
Convertibles over $30k - Cadillac XLR
Minivan - Honda Odyssey
Small SUV - Honda Element
Medium SUV - Toyota 4Runner
Medium Crossover - Nissan Murano
Large SUV - Chevrolet Tahoe
Near Luxury SUV - Lexus RX330
Luxury SUV - Lexus GX470
Compact Pickup - Subaru Baja
Full-Size Pickup - Ford F-150
Heavy Duty Pickup - GMC Sierra 2500/3500
Best brand (multi product) - Scion
Best corporation (full line) - American Honda
Source: www.thecarconnection.com (http://www.thecarconnection.com)
The tenth annual Strategic Vision Total Value Study released today shows that Toyota, GM, and Honda are atop consumers' rankings in an annual look at which cars, trucks, and crossovers consumers perceive to give the best value for the dollar. Toyota ranked atop seven categories, spread out among cars and trucks nearly evenly. And though it was behind Asian competition and some European brands, General Motors also placed highly in the survey, with four first-place winners among the categories with vehicles like the Cadillac XLR and Chevy Tahoe topping consumers' value lists. Ford ranked atop just one category, in comparison, while Chrysler had no first-place finishers in the survey. Honda was the top-rated, full-line carmaker with four vehicles topping their segments, while BMW also ranked atop four categories when the MINI brand is included. In one particular total-value metric, fuel economy, MINI and Scion were rated the top brands, while HUMMER and Land Rover were put at the bottom of the list. And of the observations made of the data collected from consumers, Strategic Vision says that the most troubling could be that incentives don't create value in the mind of consumers; in fact, incentives are generally associated with lower total-value scores. The Total Value Study surveyed over 69,000 2005 new-vehicle buyers who purchased their vehicles during the October 2004 to March 2005 time period. Buyers were asked an extensive array of questions about their complete ownership experience including buying, owning, and driving their new vehicles. They were then asked about factors related to their economic experiences and expectations (e.g., price paid, fuel economy, reliability, and resale value).
Categories Winner(s)
Small Car - Scion xA
Small Multi-Function - Scion xB
Medium Car - Nissan Altima
Medium Multi-Function - Chevrolet Malibu Maxx
Large Car - Kia Amanti
Small Specialty under $25k - MINI Cooper
Small Specialty over $25k - BMW 3-Series Coupe
Near Luxury Car - BMW 3 Series
Luxury Car - (3 way tie)
Lexus GS
Lexus LS430
Acura RL
Luxury Multi-Function - Audi A4/S4 Avant
Convertibles under $30k - MINI Cooper
Convertibles over $30k - Cadillac XLR
Minivan - Honda Odyssey
Small SUV - Honda Element
Medium SUV - Toyota 4Runner
Medium Crossover - Nissan Murano
Large SUV - Chevrolet Tahoe
Near Luxury SUV - Lexus RX330
Luxury SUV - Lexus GX470
Compact Pickup - Subaru Baja
Full-Size Pickup - Ford F-150
Heavy Duty Pickup - GMC Sierra 2500/3500
Best brand (multi product) - Scion
Best corporation (full line) - American Honda
Source: www.thecarconnection.com (http://www.thecarconnection.com)