New Tundra Make Strong Sales Debut

http://www.caranddriver.com/dailyautoinsider/12694/2007-toyota-tundra-makes-a-strong-debut-in-the-large-pickup-segment-power-information-network-reports.html

2007 Toyota Tundra Makes a Strong Debut in the Large Pickup Segment, Power Information Network Reports - Daily Auto Insider


The Daily Auto Insider
Wednesday, March 21, 2007

March 2007
Initial trading patterns for the all-new 2007 Toyota Tundra suggest a strong start for this model in the domestic-dominated large pickup segment, according to real-time retail transaction data from the Power Information Network (PIN), a division of J.D. Power and Associates.
Since the all-new 2007 Toyota Tundra large pickup was launched in early February, owner loyalty for this model, which represents the percentage of Tundra owners who traded for another Tundra, is 53 percent (February only) — more than twice the January rate of its predecessor and more than 20 percentage points higher than in February of 2006, according to a PIN news release.
Additionally, trading from the Tundra to each of the mainstream domestic large pickups (Chevrolet Silverado 1500, Ford F-150, Ram 1500) dropped considerably in February when compared with January, while trading in the reverse direction increased.




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Fan

Good news :clap:

Fan, I replyed to you here (http://www.toyotanation.com/forum/showthread.php?t=184193&page=2), but I'll post it in this thread as well. . . . .

So the article basically repeated what myself and most others have said all along, truck loyalty is fierce. The Toyota faithful represent the majority (53%) of the Tundra sales (trading an old Tundra for a new Tundra), while the Domestic faithful continue to buy their preferred truck (F150, Ram, Silverado, Sierra). Not as many (old) Tundra's are being traded for domestic trucks, and that should not be a surprise (read brand loyalty).

I still contend that the majority of sales for the new Tundra will come from Ram and Titan owners (seem to be the least loyal as both the F150 and Silverado had "loyalty" increases of 4% from Jan to Feb). I do wish the "domestic trucks" conglomerate would have been broken up by individual models to give a clearer picture.

As far as higher "average retail transaction", that’s easy.

1) The domestics own the fleet truck market, and those trucks are very inexpensive, so that alone brings down the "average transaction price" for domestic trucks.

2) Two of the four domestic trucks (or two of the three if you combined both GM trucks) have been on the market for over 4 years with little to no changes, so the Ram and F150 have cash on the hood to move the metal (hell, the Ram has a free Hemi upgrade and $5000 cash back, how’s that for a hit on "average transaction price"!!!). The F150's "average transaction price" is held higher due to it's higher end models such as the King Ranch edition ($45,000+ truck) and Harley Davidson Edition.

3) The Tundra is priced higher than a comparable domestic truck (don't just think new Silverado, but Ram and F150 too).

Combine these, plus the fact that the Tundra is an all new, highly anticipated new vehicle from Toyota, and you have a recipe for higher transaction prices. It will be curious to see these stats after the Tundra has been on the market for a year and all of the "gotta have it", Toyota faithful buyers have their new Tundra. This will be the true test of the new Tundra's "staying power".


With all the being said, I have repeatedly predicted that the Tundra will hit it's 200k mark this year. I test drove one and thought it was a great truck, with a quirky look and a cheap interior. . . . .but as far as capabilities, it is stout!!!!

WOW!! Is this good news about the new Tundra...what's up with this? Anyway glad to hear some good news despite all the hate and bashing of the Tundra and new NHSTA safety results. Anyway Toyota FTW!!!:thumbup:

I test drove one and thought it was a great truck, with a quirky look and a cheap interior. . . . .but as far as capabilities, it is stout!!!!

The interior does feel like a bit of a step down compared with the old Tundra. Actually, I think the truck interiors seem to be declining on all the "truck" models (Tacoma 4Runner and Tundra) really. When you look at what they were like in the early/mid 90's until the just past generation they actually seem ALOT nicer in the older ones., and with a better finish. I feel like the interior on the Tundra is a real let down, if anything it feels Dodgy (no pun intended) to me.

http://www.jdpower.com/corporate/news/releases/charts/2007042a.gif

http://www.jdpower.com/corporate/news/releases/charts/2007042a.gif
Good chart. Suprisingly of the domestics only the ram showed an increase over last year. Both F150 and Silverado deacreased over 06, even with the new Silverado. Looks like a pretty sharp decline too. Perhaps GM buyers are not as loyal as people think.

Fan

Actually, at second glance, I really dislike this analysis of "truck loyalty = successful launch". There are way too many variables and "apples to oranges" comparisons to make such a simple correlation. Here are a few points that come to mind:

1) The Tundra is (finally!!) a full-sized truck with full-sized capabilities, so who's to say all of those people that, years ago, swore off "domestic's" had to settle for a 3/4 size truck, and now (finally!!) have a true full size offering from Toyota to buy. February is the first month of the Tundra, so this huge spike would coincide with the "loyal" 3/4 size truck owners "upgrading" to a true 1/2 ton truck. . . .

2) GM sells trucks through 2 dealerships, GMC and Chevrolet, not one like Toyota (arguably a smarter move, but that is a discussion for another day). Would a Silverado buyer trading in on a Sierra (or visa versa) be considered an "un-loyal" buyer? They are both made by GM, and I have heard many, many people say they prefer the Sierra's looks to that of the Silverado. With the analysis method above, the Silverado "loyalty" numbers would go down if someone bought a Sierra. . . . .

3) The Silverado's have been out for several months now, and is settling in to it's normal sales pattern (it's actually up). I would like to see the same analysis for the Silverado in it's first month of sales. . . . . . I would bet we would see the same spike for Silverado-for-a-Silverado trade-in's that we see for the Tundra-for-a-Tundra. Also, I bet the average transaction prices would be higher as well (due to a new product, and the "gatta have it" factor).

4) What about those that trade in their Suburban, Tahoe, Avalanche, or other full size SUV for a truck. Those would not be counted, but I would still call these "loyal" customers.

5) People who purchased under the "GM Employee Price" (and there were a TON of them!!!) are only 18-19 months into their purchase or lease. GM basically killed their sales for 6-12 months because of this (stupid!!) sales incentive. So now GM is waiting on these people to pay off their car or finish their lease so they can buy another car or truck. Who's to say potential Silverado buyer are "waiting" for their leases to end (in another 16-17 months) so they can buy a new Silverado. Toyota does not have to wait for such customers due to their more disciplined incentives programs.


At any rate, there are a ton of variables that this analysis does not consider. The "loyalty" factor is only one piece of the pie (albeit a large one), but it, by no means, is the only factor to be looked at when deciding the "success" of a new product launch.

One thing is for sure, with the new Tundra in the mix, all manufactures will be fighting for every sale (which is great for the customer). . . . .

The charts and all are nice, but that doesn't explain why Tundra sales were down 8.6% over Februry 2006 and down 21.8% for the year. You would think that with all the preorders and hype that sales would have been up (they began showing commercials in mid january) and it wasn't because of supply, our local Toyota dealer had about 12 of the trucks on the opening weekend. I'm sure January sales were down because of the new model anticipation, but I would have thought sales would have been better for February. I'm interested to see how they did at the end of march. At the current rate, 200K is not an obtainable goal for 2007... yet... F-150 sales are definately down.

Also, anyone else noticed gas is about $0.50 more per gallon than it was just a month ago :(

http://www.theautochannel.com/news/2007/03/01/038764.html

The Tacomas are doing very well ! :D

3) The Silverado's have been out for several months now, and is settling in to it's normal sales pattern (it's actually up). I would like to see the same analysis for the Silverado in it's first month of sales. . . . . . I would bet we would see the same spike for Silverado-for-a-Silverado trade-in's that we see for the Tundra-for-a-Tundra. Also, I bet the average transaction prices would be higher as well (due to a new product, and the "gatta have it" factor).



That analysis isn't possible. GM had WAY too much overlap with the 2007 classic model to really show how well the NBS trucks were doing. They STILL have some 2007 classics on the local lots here. They have been going really cheap too and with no incentives on the NBS trucks (until the past couple weeks) I don't think the NBS GM trucks have been selling well. Their supply SUCKS too. Local dealer lots typically only have 2 to 3 trucks. It will be another couple months before we'd really see how the NBS '07's are doing.
*I drive past the "motor mile" everyday to go home/work. Almost ever car mfg has a dealership on that road.

The charts and all are nice, but that doesn't explain why Tundra sales were down 8.6% over Februry 2006 and down 21.8% for the year.
The new Tundra didn't launch until MID FEBRUARY and many dealers were sold out of 06 Tundras in January. Also, when Toyota launched, they still had supply constraints (and still do), so many dealers did not get enough 5.7s. The CREWMAX hasn't been launched yet either.

That explains the drop over last years sales, the biggest factor being a mid February launch (it was then end of February for launch in Canada and many Canadian dealers were sold out of 06s in Dec of 2006)

Fan

Weren't they available for sale Feb 5th? :confused: or somewhere close to that?

If I'm correct, that would be 21 of the 24 "sales days" for February?

fan, how many full sized trucks (total) are sold in Canada? Here in the US, over 2.4 million are sold per year, just curious how the Canadian numbers compare. . . .

I agree SILVERado, I think they were available early Feb. I wrote this comparison <forgot the link> http://www.toyotanation.com/forum/t178303.html on Feb 8th, and I know the trucks had been out at least a week. Maybe the south got most of the first shipments, it is "truck country" afterall. . . . .

Either way, it is way too early to gage the Tundras launch (successful or otherwise). I think by the May sales results we should have a good indication of how the Tundra is doing. By then the "new" will have worn off and there will have been plenty on dealers lots. We'll have to wait and see.

I'm going to wait to see sales numbers, this article gave a lot of figures, but not any sales figures. I think this article pretty much states what was expected. Who doesn't expect Tundra owners to hurry to buy the new one.

fan, how many full sized trucks (total) are sold in Canada? Here in the US, over 2.4 million are sold per year, just curious how the Canadian numbers compare. . . .

We dont sell as many anythings in Canada in a year as California, nevermind the rest of the U.S.

I seem to think that we do about 10% of that the US does. I was pretty close for tires (since I used to be in the tire industry) and I seem to think that vehicles are the same

I will say though, that they havent excatly been "flying off the shelves" at the dealership that I work at.

Maybe the Tundra came out later in some places, but around here in Central Texas we had about 20-30 at each dealer come Feb 10th when i looked online at inventories, I first noticed them at the two dealers I pass by regularly around the 5th or 6th, and I recieved e-mail and regular mail about a big BBQ the dealers were having on the 10th for it.

There were also about 15-20 06 Tundras on the lot the same time as the new ones. They moved the old ones to the back so I don't see them passing by, but a couple of dealers had ad's for 06's just this past weekend.

Weren't they available for sale Feb 5th? :confused: or somewhere close to that?

If I'm correct, that would be 21 of the 24 "sales days" for February?

I've been trying to find the US launch date, but can't. You have to keep in mind that many dealers were told that "on launch day, we'll try to make sure you have at least 3 5.7s in stock." Naturally, a Toyota truck launch has no where near the capacity as a GM trunk launch (in total units).

fan

I agree SILVERado,\

Hey now, don't go forgettin' about my "other" baby :D


Why did I have to like trucks so much? Why couldn't I have been a "car" guy? At least the 'rolla is cheap on gas.

I've been trying to find the US launch date, but can't. You have to keep in mind that many dealers were told that "on launch day, we'll try to make sure you have at least 3 5.7s in stock." Naturally, a Toyota truck launch has no where near the capacity as a GM trunk launch (in total units).

fan
It's funny you say that, because when the Tundra was launched here (in greenville) the dealer had about 6 trucks the first day and about 12 by the weekend. The first day being February 5th (again if I'm remembering correctly.) The same dealer now has a "good stock" of about 15 trucks with a good mix of 2wd/4x4/ 5.7/reg cab/C-cab etc...

Anyway, the funny part.... I was interested to see a new silverado in person when they came out. It was a full 2 weeks before Kevin Whittaker Chevrolet in Greenville (about 1 mile from the Toyota dealership) had ANY new trucks. They were overstocked with 07 classics. And still, almost 5 months later, I drove past this morning and they had one regular cab, one ex cab, and 2 crew cabs. PATHETIC supply. This is one of the "bigger" chevy dealerships in the area too!

:D

fan, how many full sized trucks (total) are sold in Canada? Here in the US, over 2.4 million are sold per year, just curious how the Canadian numbers compare. . . .

194725 full size pick ups sold in Canada in 2006

Tundra @ 1.4%
Titan @ 1.4%
Chevy @21.2% (1500,2500,3500)
Ford @ 35.0% (f150,250,350)
Dodge @ 20.4% (1500,2500,3500)
GMC @ 19.7% (1500,2500,3500)

Not a large market by any means. Toyota's target is 10% market share for 2007, a significant increase. Our problem is that trucks allotted to Canada are already being diverted to the US due to strong US dealer orders.

The best selling 4x4 small pickup is the Tacoma @ 14.3%, the ranger is second @ 12.7%

Fan

The best selling 4x4 small pickup is the Tacoma @ 14.3%, the ranger is second @ 12.7%

Fan

:clap:

In all honesty, all other midsizes suck in comparison :D

Hey now, don't go forgettin' about my "other" baby :D


Why did I have to like trucks so much? Why couldn't I have been a "car" guy? At least the 'rolla is cheap on gas.

^^Mr. Tacoma. . . . or Tacoma-san, how's that? ;)

Ok... now your mocking me :lol:

It's funny you say that, because when the Tundra was launched here (in greenville) the dealer had about 6 trucks the first day and about 12 by the weekend. The first day being February 5th (again if I'm remembering correctly.) The same dealer now has a "good stock" of about 15 trucks with a good mix of 2wd/4x4/ 5.7/reg cab/C-cab etc...

Anyway, the funny part.... I was interested to see a new silverado in person when they came out. It was a full 2 weeks before Kevin Whittaker Chevrolet in Greenville (about 1 mile from the Toyota dealership) had ANY new trucks. They were overstocked with 07 classics. And still, almost 5 months later, I drove past this morning and they had one regular cab, one ex cab, and 2 crew cabs. PATHETIC supply. This is one of the "bigger" chevy dealerships in the area too!

:D

Only 15 trucks right now?? Wow, now that is pathetic. I was up in North Oklahoma the first weekend in March, a small town of about 30,000 people, next big town(at least 100,000 people) was 45 miles away. and the small town had 12 tundra's that I could see, and 3 06's that I could see.

The whole 500 mile drive though there had to be a Tundra billboard every 10 miles, especially in Oklahoma I noticed them. They were all over the place, and this was the middle of no where.

It's funny you say that, because when the Tundra was launched here (in greenville) the dealer had about 6 trucks the first day and about 12 by the weekend. The first day being February 5th (again if I'm remembering correctly.) The same dealer now has a "good stock" of about 15 trucks with a good mix of 2wd/4x4/ 5.7/reg cab/C-cab etc...

Anyway, the funny part.... I was interested to see a new silverado in person when they came out. It was a full 2 weeks before Kevin Whittaker Chevrolet in Greenville (about 1 mile from the Toyota dealership) had ANY new trucks. They were overstocked with 07 classics. And still, almost 5 months later, I drove past this morning and they had one regular cab, one ex cab, and 2 crew cabs. PATHETIC supply. This is one of the "bigger" chevy dealerships in the area too!

:D

That is interesting. All i can speak to is what i'm seeing in the order banks, compared to the old Tundra supply is good, but based on sales projections and the dealer demand, supply is tight.

Consider that a larger Toyota dealer (over 200 units sold a month) should sell 30-40 Tundras a month (in a moderate to low truck market). If you are selling 30 a month, you should have at least 60 days supply on hand. So this dealership should have 60 Tundras on the lot at any given time.

In a high truck market, a dealership selling 50 Tundras a month should have 100 in stock.

i don't know how big greenville toyota is, but 15 tundras in stock at any given time would be for a dealer who sells 7-8 a month.

These numbers are the industy guide, however on the average non import lot, you often see 90-120 days supply.

Fan

:clap:

In all honesty, all other midsizes suck in comparison :D

I threw that last stat in there just for you!

Fan

:clap:

In all honesty, all other midsizes suck in comparison :D

I do like the Tacoma, if it wern't for the prices, I would own a Totota truck right now. In 2001 I tried to buy a Tundra but they wern't offering ANY deals at the time, and they couldn't get it to the payment I wanted, so I stuck with my 98 GMC Sonoma, then at 180,000 miles I decided I wanted something new and decent on gas, I wasn't willing to pay $19K for the Tacoma I wanted when I could get a the same equpiment on a Ranger for $13K

That is interesting. All i can speak to is what i'm seeing in the order banks, compared to the old Tundra supply is good, but based on sales projections and the dealer demand, supply is tight.

Consider that a larger Toyota dealer (over 200 units sold a month) should sell 30-40 Tundras a month (in a moderate to low truck market). If you are selling 30 a month, you should have at least 60 days supply on hand. So this dealership should have 60 Tundras on the lot at any given time.

In a high truck market, a dealership selling 50 Tundras a month should have 100 in stock.

i don't know how big greenville toyota is, but 15 tundras in stock at any given time would be for a dealer who sells 7-8 a month.

These numbers are the industy guide, however on the average non import lot, you often see 90-120 days supply.

Fan
Those last numbers sound about right for this area (per dealership). I have only seen two on the road since the launch, plus this is NOT the only dealer in the area, there are several, this happens to be the only one I drive by on a daily basis. For comparison though, I have probably only seen about 10-15 new silverados (JUST in my area, I've seen more in other areas and out on the interstate)and they were launched in September.

Although, with fuel prices creeping up (well, more like jumping) I think there will once again be a slowing trend in ALL truck and suv sales across the board.

:clap:

In all honesty, all other midsizes suck in comparison :D

Nothing comes close to a Tacoma for a mid-size truck......not the Frontier which is ugly as can be and feels like your driving in a tin can :thumbdown

Nothing comes close to a Tacoma for a mid-size truck......not the Frontier which is ugly as can be and feels like your driving in a tin can :thumbdown

It's like the competition isn't even trying.

What was GM thinking with the crappy interior and WEAK WEAK WEAK engines they put in the colorado/canyon? Upon close inspection, fit and finish aren't up to par either.

The dakotas got FUGLY with the last body style change. The only real thing they have going for them is the V-8 manual trucks. But even so, they suck as much gas as a fullsize.

The Ford isn't even a midsize (which may give it a slight market advantage??? for those who actually want a "small" truck) but again, underpowered engines that use more fuel than the more powerful Tacomas. Plus, the bodysyle has been around FOREVER :lol:

I have no experience with the new Nissans, but I do like the new body style (don't throw any stones :lol: ) But if they are like their predecessors, they would be as Dana described them.

It's like the competition isn't even trying.

What was GM thinking with the crappy interior and WEAK WEAK WEAK engines they put in the colorado/canyon? Upon close inspection, fit and finish aren't up to par either.

I have no experience with the new Nissans, but I do like the new body style (don't throw any stones :lol: ) But if they are like their predecessors, they would be as Dana described them.

Funny I was working at a local Chevy dealer for the last few weeks (plumbing issues) and saw the Colorado up close....its complete crap (and I like GM trucks :lol: ), they really missed the mark IMO.....As for the Frontier I test drove one and drove in two others and both had serious road noise, like the body was made out of tin and all three felt like all the lug nuts were loose, road like a tin can.

Funny I was working at a local Chevy dealer for the last few weeks (plumbing issues) and saw the Colorado up close....its complete crap (and I like GM trucks :lol: ), they really missed the mark IMO.....As for the Frontier I test drove one and drove in two others and both had serious road noise, like the body was made out of tin and all three felt like all the lug nuts were loose, road like a tin can.


Yeah, the Canyon/Colorado didn't get the greatest reviews from various auto magazines. They're sub-par powertrains and interior quality as well as utilization of interior space, sure they have some strong points but its far and few. The newer Dodge Dakota is nothing really special including its ugly Mitsubishi clone the Raider. I was thinking about why the new Tundra has a base price so "high" because of the Tacoma...so there's not so much overlap. Seeing the newer Tacoma's on the road I sometimes consfuse it with a Tundra previous gen. But that's just me.:D :thumbup:

Seeing the newer Tacoma's on the road I sometimes consfuse it with a Tundra previous gen. But that's just me.:D :thumbup:


Yeah, The current DC long bed Tacoma is longer than the prev gen Access Cab Tundra (not the DC)...can't lose with either truck :thumbup:

Funny I was working at a local Chevy dealer for the last few weeks (plumbing issues) and saw the Colorado up close....its complete crap (and I like GM trucks :lol: ), they really missed the mark IMO.....As for the Frontier I test drove one and drove in two others and both had serious road noise, like the body was made out of tin and all three felt like all the lug nuts were loose, road like a tin can.

I think when GM came out with the Colorado, they were trying to do it as inexpensive as possible, which it why it was based on an the IMAX if I remember correctly. So it was already an older design, and designed for somewhere other than the US.
I think the 4cyl engine is just fine, I've driven it a few times and it's good for me. The 5cyl was a joke, again showing that it was designed for somewhere other than the US.
The frontier 4cyl I was disappointed in, it felt like it struggled, and yes it had a lot of road noise that I didn't notice in others.

I think when GM came out with the Colorado, they were trying to do it as inexpensive as possible, which it why it was based on an the IMAX if I remember correctly. So it was already an older design, and designed for somewhere other than the US.
I think the 4cyl engine is just fine, I've driven it a few times and it's good for me. The 5cyl was a joke, again showing that it was designed for somewhere other than the US.
The frontier 4cyl I was disappointed in, it felt like it struggled, and yes it had a lot of road noise that I didn't notice in others.

IMAX>Colorado.

Oh wait, we're not talking about the big screen movie theatre thing?

Whats the IMAX then?
(oh, and IMAX movies do rule :clap: )

IMAX>Colorado.

Oh wait, we're not talking about the big screen movie theatre thing?

Whats the IMAX then?
(oh, and IMAX movies do rule :clap: )

Ok, ok, so I had my letters wrong,:confused: I looked it up. It's D-MAX, it's an Isuzu:D

I think when GM came out with the Colorado, they were trying to do it as inexpensive as possible, which it why it was based on an the IMAX if I remember correctly. So it was already an older design, and designed for somewhere other than the US.
I think the 4cyl engine is just fine, I've driven it a few times and it's good for me. The 5cyl was a joke, again showing that it was designed for somewhere other than the US.
The frontier 4cyl I was disappointed in, it felt like it struggled, and yes it had a lot of road noise that I didn't notice in others.
They failed on that big time. Unless you want a totally stripped down white reg cab 4 banger, they're not cheap! The crew cabs can range from 20-27K and the ex cabs are 17K to the low 20's.

I don't think the Colorado's are "crap" but for you pay for and what you get.... the value just isn't there. Our DC prerunner Tacoma was 24,500 out the door (plus all the taxes and crap). Way better value.
What's an IMAX? EDIT: Nevermind :D You posted right before I did.....

I am not a fan of the Colorodo either. Especially the frt the headlights are inthe wronlg place and I was really disappointed when they came out. I think the Tacoma is a far better buy. I had one and really liked it. It was the old body style though. I will post a pic later.

Honestly, I think the goal of the Colorado/Canyon was to further distinguish it from the Silverado/Sierra. Those who truly wanted a smaller truck could get into the GMT355, instead of buying the much larger V6 Silverado.

Obviously GM made some critical mistakes. The 355 platform is surprising capable as far as payload goes, but the engines are rather anemic. I can understand the lack of a V8 option (this is supposed to be a smaller truck) but they spent money to develop the I5 when they had perfectly good V6 motors available. Unforgivable. That mistake was only multiplied by placing the Hummer H3 on the same platform and saddling it with the same 5-banger in a much heavier package.

The biggest mistake of all was not designing the 355 platform to accept the I6 (from which the I5 is derived). The I6 is physically too long to fit in the engine bay, thus the need to "lop-off" the 6th cylinder. . . .and the interior's of the 355 are crap, with the 1980's cloth. . . .

Truely, there is only one choice when looking for a midsized truck, and it's the Tacoma. As has been said, the rest either look cheap, are cheap, or where made on the cheap. . . .

The Colorado / Canyon is a leftover from GM's dark days...I remember the lukewarm reviews when it came out as well. The old GM mentality was still in place when that truck was designed and engineered.

So we all agree that the Tacoma owns and rules this segment of the truck market although shrinking...now if Toyota stops having bad omens with the new Tundra then we will be happy. (Toyota fans at least :naughty: :whatwhat: :lol: :lol: :thumbup:)

The new Tundra didn't launch until MID FEBRUARY and many dealers were sold out of 06 Tundras in January. Also, when Toyota launched, they still had supply constraints (and still do), so many dealers did not get enough 5.7s. The CREWMAX hasn't been launched yet either.

That explains the drop over last years sales, the biggest factor being a mid February launch (it was then end of February for launch in Canada and many Canadian dealers were sold out of 06s in Dec of 2006)

Fan

This is very very accurate. We had exactly two 2006's available all of Jan and Feb plus one we Dx'd in for a special order.

When the first 2007s began to arrive.. we got the v6 RC Tundra trim. 6 wees later 4 out of the original 6 are still here. There hasn't been a wide variety of DC 5.7L's. CrewMax's ?? ..take a number.

As we know and Toyota does as well that's why they claim this is the "Most important vehical launch in their history" because this segement is one of the toughest if not the most to crack. Sure Toyota is not going to dethrown the Big3 in trucks unless they go under which wouldn't be good but that's another thread. Toyota just wants a piece of the pie as most of their current customers moved on to a non-Toyota product when going to a full-sized truck or when the previous gen Tundra wasn't enough. It will take awhile but give it time and word of mouth and marketing will chip away at it. Don't get me wrong GM has some nice new trucks, Ford's although the top seller out of date, and Dodge...well you get the point:lol: :lol:. It's easy for the haters to attack this Toyota product more than the others as this is a volital market and fierce competition as well as brand loyalty, but I'm sure Toyota will gain a decent buyer's base for the Tundra.

Here is a video of the Tundra. I beleive this testing was done by an outside source. NOT Toyota.

http://www.youtube.com/watch?v=4uH_qnCCBY0&mode=related&search=