Toyota announces prices for '09 Tacoma

http://pressroom.toyota.com/Releases/View?id=TYT2008061325730
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for 2009 Tacoma pickup trucks, which range from $15,170 to $27,075.

Tacoma greatly enhances its overall value with the addition of several new features. All Tacoma models will now feature Vehicle Stability Control (VSC), and Traction Control (TRAC) as standard equipment, making Tacoma the latest model to feature Toyota's STAR Safety system consisting of Anti-Lock Brakes, Electronic Brake Force Distribution, Brake Assist, VSC, and TRAC. Additional new standard features include an automatic limited slip differential, roll-sensing curtain and seat side airbags, and front active headrests.

Exterior styling has been freshened with an argent painted grille, LED taillamps and four new colors that include Magnetic Gray, Barcelona Red, Pyrite, and Timberland. Smoked headlamp trim is featured on X-Runner and models with the optional TRD Offroad and TRD Sport packages.

Inside, Tacoma features a new and enhanced standard equipment audio system. All Tacoma audio head units feature AM/FM radio, an auxiliary audio input, an MP3-capable CD player, and satellite radio capability. Standard audio on Access and Double Cab models have been upgraded to two ceiling mounted speakers for a total of six and will be satellite radio ready. An optional JBL six-disc CD changer with satellite radio that includes a three-month free subscription to XM Satellite Radio and Bluetooth™ is available for Tacoma Double Cab models.
Additional interior enhancements include a new front door trim panel on all Tacoma models. Access Cab models receive power windows and door locks as standard equipment and a new rear seat design that features a center storage area and under seat storage. Other enhancements include a stylish new seat fabric pattern for models equipped with the optional SR5 package, and all Regular Cab models are equipped with bench seats. A new backup monitor is offered as an option on Access and Double Cab models.

2009 Tacoma 4x2 models carry a base MSRP that ranges from $15,170 for the Regular Cab with a four cylinder engine and five-speed manual transmission to $25,285 for the X-Runner Access Cab V6 with a six-speed manual transmission. For PreRunner models, base MSRP ranges from $16,055 for the Regular Cab with a four cylinder engine and five-speed manual transmission to $24,000 for the Double Cab Long Bed V6 with 5-speed automatic transmission.

The base MSRP for Tacoma 4x4 models range from $19,130 for the Regular Cab with a four-cylinder engine and five-speed manual transmission to $27,075 for the Double Cab Long Bed V6 with a five-speed automatic transmission. The overall average MSRP for all Tacoma models increases $1,104, or 5.1 percent.

The 2009 Tacoma is available now at Toyota dealerships.
IMO, thats getting a little pricey for a midsize truck...:eek: Granted, Toyota did add a lot of stuff, but $27,000 is a lotta money for a midsize truck.

$27K is quite a bit, but not out of the ordinary, far as I can tell. I was looking at cars.com, and the 2009 Chevy Colorado tops out at $26,415, not including destination. I would be interested to see how they compare in terms of standard features.

Keep in mind too, that $27K figure is base price. You still have the cost of the option package and whatever accessories you add.
I guess the way that I look at it, if Im going to pay $27K for a Tacoma, why not spend an extra $5K and upgrade to a Tundra.
IMO, the extra $5K for a Tundra is well-worth it because you get a lot more truck for the money.
Dont get me wrong, Ive always loved the Tacoma and would love to own one someday, but IMO thats too much money to pay for a midsize truck...

with the way gas prices are, there's no doubt that TMS will be offering lots of rebates and what not. Good time to jump on the 2008s, i think they even had $500 gas cards too that they were offering.

Our 2005 Pre-runner quad cab V-6 (NBS) was 26,900 back in April 2004 when they came out (that was with a few options, (towing package was one I can remember) plus tax and dealer BS.) They're not cheap.

No kidding. I think if I were in the market for a truck, Id opt to spend a little more and go with a Tundra if a Tacoma is going to cost me that much.
IMO, vehicles have gotten way too elaborate and expensive. I think the gas prices and the slow economy are going to bring the automakers back to reality because people are going to just keep their older vehicles instead of trading in every 2-3 years.
A lot of my friends used to get a new truck every 3 years, but a lot of them are keeping what they have and have adopted an attitude of, "drive it into the ground".
I had planned on trading my '99 F-150 in a new Tacoma in a year or 2, but with how expensive trucks are and how expensive gas is, Im mostly likely going to end up keeping my truck and just buying a Yaris, Corolla or a Scion xD. I'll drive my F-150 until something major breaks on it (until the engine/transmission fails or until it has major rust issues) and then I'll buy another beater truck for $5,000 or less.

No kidding. I think if I were in the market for a truck, Id opt to spend a little more and go with a Tundra if a Tacoma is going to cost me that much.
IMO, vehicles have gotten way too elaborate and expensive. I think the gas prices and the slow economy are going to bring the automakers back to reality because people are going to just keep their older vehicles instead of trading in every 2-3 years.
A lot of my friends used to get a new truck every 3 years, but a lot of them are keeping what they have and have adopted an attitude of, "drive it into the ground".
I had planned on trading my '99 F-150 in a new Tacoma in a year or 2, but with how expensive trucks are and how expensive gas is, Im mostly likely going to end up keeping my truck and just buying a Yaris, Corolla or a Scion xD. I'll drive my F-150 until something major breaks on it (until the engine/transmission fails or until it has major rust issues) and then I'll buy another beater truck for $5,000 or less.




At this point it would make sense for and others to keep their trucks (if they are working fine). Sure its nice to have something new but like you said with the slow economy and gas prices with uncertain political climate I'd keep the truck. Plus if you get a new one the value will drop like a rock with today's market and I don't think it will get better with two years down the road when we'll probably be at or near $6 bucks a gallon. Save your loss on a trade or private sale with paying for gas. Plus I heard most dealers aren't even accepting SUV's as trade ins, obviously not all but its becoming harder, I'm sure trucks are the same way. Maybe if you had a smaller truck it might be easier. Maybe wait and see if Toyota comes out with a lower priced truck that gets at least upper 20s to 30 mpg. Best of luck.:thumbup:

In some instances you can get a tun-grade 5.7l Tundra for less than a Tacoma, especially if you consider the rebates.

thats the price of the high end model
notice the base model is 16k thats not so bad
id be happy with a 16k truck

At this point it would make sense for and others to keep their trucks (if they are working fine). Sure its nice to have something new but like you said with the slow economy and gas prices with uncertain political climate I'd keep the truck. Plus if you get a new one the value will drop like a rock with today's market and I don't think it will get better with two years down the road when we'll probably be at or near $6 bucks a gallon. Save your loss on a trade or private sale with paying for gas. Plus I heard most dealers aren't even accepting SUV's as trade ins, obviously not all but its becoming harder, I'm sure trucks are the same way. Maybe if you had a smaller truck it might be easier. Maybe wait and see if Toyota comes out with a lower priced truck that gets at least upper 20s to 30 mpg. Best of luck.:thumbup:
Im just going to keep the F-150. I'll use it for hauling firewood and for driving when it snows and I'll have the Yaris as my daily driver.
Even if Toyota comes out with a small truck like the A-Bat or whatever its called, it isnt going to have squat for a payload and towing rating and its probably still going to cost just as much as a Tacoma.
Why do that when I could just have a Yaris as my fuel-sipping daily driver and keep the F-150 as my workhorse/beater truck. If I drop the insurance on the truck down to just liability and only drive it 1 or 2 days a week, its not going to cost me much to keep it around. Compared to the gas milage that a 4x4 Tacoma would get, the money I would save in gas with a Yaris would pretty much pay for the car payments.