Forty percent. 40%. 40 percent. Forty %. No matter how you phrase it, 40 percent is a crucial figure for mid-size trucks, as it’s the percentage of sales increase from 2014 to 2015 in the segment (253,826 to 357,406*). Who deserves the credit for this increase is up for debate.
On one hand, GM can certainly claim its share of the credit by introducing a new truck platform shared on the GMC Canyon and the Chevrolet Colorado, the latter of which won our 2015 Mid-Size Truck Shootout
. Then again, Nissan and Toyota deserve their share of praise for keeping the segment afloat after most manufacturers left it for dead.
It’s hard to pinpoint exactly why mid-size truck sales, like the automotive industry as a whole, were up last year. A rebounding economy helped, as did lower fuel prices. And it appears GM’s re-entry didn’t hurt anything other than Nissan’s market share a little bit. The head-scratcher was really Toyota, with a 10-year-old product, having its best sales month for Tacoma ever – and that was prior to the new 2016 model being launched.
This growth means good things for you, the truck buyer, for one simple reason: competition breeds innovation. This year’s 2016 Mid-Size Truck Shootout is evidence of that, as we have one all-new truck in the Tacoma and a first-ever diesel engine for the U.S. in the GMC.