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post #46 of 50 Old 06-20-2019, 06:53 PM
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Originally Posted by 84Cressida View Post
This car is a BMW and is the worst car to ever wear a Toyota badge, other than the JDM rebadged Chevy Cavalier. It's quite frankly embarrassing. The world's largest and most profitable car company outsourcing their cars to a company known for making overpriced junk.
I am not disagreeing with your basic premise but financially, BMW is second only to Toyota in company value. BMW is big and has a very different business model, which creates much more profit per car sold. This will be interesting. If you are right Tada San could do serious damage.

Last edited by BMR; 06-21-2019 at 01:08 PM. Reason: Fix quoting
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post #47 of 50 Old 06-21-2019, 06:19 PM
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I am not disagreeing with your basic premise but financially, BMW is second only to Toyota in company value. BMW is big and has a very different business model, which creates much more profit per car sold. This will be interesting. If you are right Tada San could do serious damage.
Damage? For Toyota enthusiasts, he has helped Akio Toyoda bring back cars that aren't just appliances (I suppose). We've discussed this here before, the last president before Akio took over was more of a bean counter than anything, so most of the vehicles coming out of ToMoCo were 'boring'

https://autoweek.com/article/car-new...re-boring-cars
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post #48 of 50 Old 07-12-2019, 11:11 AM
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Toyota Dealer Asks $100K For Supra Launch Edition Because Capitalism

https://www.motor1.com/news/359559/t...edition-markup
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And there’s really nothing Toyota can do to stop it.

Customers can't wait to get their hands on the new Toyota Supra – and for good reason. It's a fantastic road car, and tons of fun on the track (as we found out firsthand). But with the long-awaited Supra finally making its way to dealerships in the U.S., some are taking advantage of the hype.

Jerry's Toyota in Baltimore, Maryland is asking $100,000 for a Supra Launch Edition. That's right, $100,000. Granted, Toyota limits the Launch Edition to just 1,500 examples globally, and offers it with unique trim pieces like red mirror caps – but with a manufacturers' suggested retail price of $55,250 for the Launch Edition model, that's nearly double the price of the Supra from the factory. We've reached out to Jerry's Toyota's general manager, but haven't heard back.

Problem is, Toyota can do very little to deter these massive dealer markups. Speaking with Nancy Hubbell, Senior Manager of Product Communications for Toyota, she notes that the dealer sets the final transaction price. The only thing Toyota can do is monitor those sale prices and, "consult with dealers as necessary."

"We recognize that there is a lot of excitement about the return of the Supra and that customers are anxious to be among the first to own the new model," Hubbell notes in a statement. "Toyota has established a manufacturers’ suggested retail price (MSRP) that is, as it sounds, a retail price suggested by the manufacturer."

"Because our dealers are independent business owners, the final transaction price will be the result of interactions between the customer and the dealer. Our sales group has consulted with our regional offices to ask them to be aware of transaction prices and consult with dealers as necessary."

But markups such as this aren't uncommon. Dodge attempted to deter dealers from overcharging for the Challenger Demon when new, and instead, dealers auctioned off the right to buy a Demon allocation rather than tack that price onto $86,000 muscle car itself. The Jeep Gladiator, as well, currently sees markups as high as $20,000 in some cases. And as is the case with Toyota, Dodge and Jeep really can't do anything to stop these private dealerships from doing business as they please.

The solution? Shop around – or simply wait. Not all dealerships will charge exorbitant prices for the Supra Launch Edition. And though the standard Supra isn't as "exclusive," per se, it costs just $49,990, and offers the same turbocharged 3.0-liter inline-six producing 335 horsepower (250 kilowatts) as the Launch Edition, as well as many of the same options.
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post #49 of 50 Old 07-13-2019, 04:45 PM
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Originally Posted by Kamry19 View Post
I am not disagreeing with your basic premise but financially, BMW is second only to Toyota in company value. BMW is big and has a very different business model, which creates much more profit per car sold. This will be interesting. If you are right Tada San could do serious damage.
I agree with you on some levels but you can argue these days BMW is becoming too mainstream. They chase after markets real or perceived and answer questions that no one asked. What I mean by that is they are saturating their line up. And their cars are "softened." They still lead in some areas but it's ironic Toyota is trying to be more bold in design and BMWs' are forgettable. I get they've been understated for awhile but it's becoming very derivative design language. Boring!!

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post #50 of 50 Old 07-17-2019, 12:30 AM
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Chris Harris is not a fan of the BMW-ness
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