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Well the extras/upgrades are good/desireable. I'd say in today's market $10-12K is more realistic. They're trying to find the buyer who wants all those add-ons, doesn't know how to go about getting them added to another 4runner and wants instant gratification, they might find one....
 

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$12K was the number that came to mind when I looked at that, assuming zero rust and no history in salty locations.

The mods are nice, but rule #1 of building custom cars is you don't get to sell it for stock price + mods cost.
 
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