Access will be a godsend to those people who hate to negotiate and always feel like they're getting screwed by the salesperson (probably because they are). I have heard so many horror stories about people who think they're getting a good deal and then realize they got shafted. The Big-3 are classics at this practice but in reality...a salesperson is a salseperson. They're job is to make money hand-over-fist.
Access is there to protect the customer and make the buying experience less painful.
Access pricing is set by a committee of dealers in a geographic area and is based on values what the market will bear. Cars that aren't selling well will generally be discounted to be competitive. Each dealer (owner or sales manager...not salesperson!!) submits a price at which they would be willing to close a deal at for the car. All the bids in a geographic area are averaged and that's the Access price. The Access price can never be higher than Toyota's MSRP.
Perhaps the most critical benefits for most customers are these:
1) With Access you (the customer) will now see exactly what the dealer pays Toyota Canada for the vehicle (full disclosure) and what the dealer makes as profit. Typical profit is 5-7% which is fairly normal considering that you have to pay a salesperson and keep ther dealership solvent.
With Access, the dealer is ALLOWED to sell for LESS than the Access price...but NEVER MORE than Access price.
How many of us have heard stories where an unscrupulous dealer gave an unsuspecting customer a "so-called" deal like "$500 over invoice"...only to realize that the "invoice" was MSRP. Can you say "screwed"?
FWIW, auto manufacturers make virtually no $$ on cars...it's all on parts and service. So there's no point trying to get blood from a stone. Just my 2-cents.