It wasn't a joke. Ford produces a car called Focus. Ford claims to Focus on quality.I don't get the joke. I don't think its in Ford's cards to improve quality. If it happens as a biproduct , like cutting options, it may help. But I highly doubt quality will ever be in their numbers. I don't think their standards have EVER been there to make a quality product. You talking about a company that was at the core of assembly line manufacturing process to produce faster and more, never better.