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Forty percent. 40%. 40 percent. Forty %. No matter how you phrase it, 40 percent is a crucial figure for mid-size trucks, as it’s the percentage of sales increase from 2014 to 2015 in the segment (253,826 to 357,406*). Who deserves the credit for this increase is up for debate.

On one hand, GM can certainly claim its share of the credit by introducing a new truck platform shared on the GMC Canyon and the Chevrolet Colorado, the latter of which won our 2015 Mid-Size Truck Shootout. Then again, Nissan and Toyota deserve their share of praise for keeping the segment afloat after most manufacturers left it for dead.

It’s hard to pinpoint exactly why mid-size truck sales, like the automotive industry as a whole, were up last year. A rebounding economy helped, as did lower fuel prices. And it appears GM’s re-entry didn’t hurt anything other than Nissan’s market share a little bit. The head-scratcher was really Toyota, with a 10-year-old product, having its best sales month for Tacoma ever – and that was prior to the new 2016 model being launched.

This growth means good things for you, the truck buyer, for one simple reason: competition breeds innovation. This year’s 2016 Mid-Size Truck Shootout is evidence of that, as we have one all-new truck in the Tacoma and a first-ever diesel engine for the U.S. in the GMC.
Read more about the 2016 Mid-Size Truck Shootout – Toyota Tacoma, GMC Canyon, Nissan Frontier f<span style="font-family: Calibri, sans-serif;">rom our Friends at Off-Road.com</span>.
 
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