Complains about paint chipping and thin paints are common in many car forums. May be there is more crap on the road these days, or the paint is just easier to chip, or both. Knowing this problem seems to be wide spread and it is not likely gonna change just because we complain about it, PPF is currently the best option ... there, I said it.

Yes, PPF can be expensive and can add up to a big % of the purchase price of the car. Think of it as paying for a higher quality paint job that resists chipping. The PPF products are getting better these days and they do a reasonable job of preventing chips. The bonus - PPF works for all colors. My 2019 HB has the PPF on the front end since new. The car is used daily in town and on highways year round, with winter salt and sharp rocks all over. So far, still looks new and no chips.