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Toyota has been selling to rental fleets for awhile now. Hertz, Avis, Enterprise all rent them. Toyota only sells a certain percentage of their cars to fleet to maintain the retail balance. Didn't do anything to the residual.

As for Honda, I rented a Civic from Avis last year, as some places have more Honda rentals than others. Pretty much all the manufacturers do have rental sales, some of them do more than others. I've only rented a Honda once, but plenty of times I got Toyota and the other Asian manufacturers.
Makes sense. I have rented a few accords fron hertz in the past. I was offered a camry LE once from enterprise but they offered a premier impala also so I tried that. I had a Hyundai sonata and brought it back asap.
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