Use a different filter next time. Shop smarter. Pay a little more for the Fram toughgard or Fram ultra, or any other brand with a silicone ADBV. Some store deals offer the upgrade. Otherwise, skip the store deals as they can't match the wallyworld pricing on jugs of oil and filters.
Any filter with a silicone ADBV should reduce the startup knock caused by a filter draining empty overnight. The easiest thing to do is to remove the Fram orange can, replace it with a better filter, top off the oil, and see if the cold start up noise continues.
I don't care for the 10w30 simply because not all are any thicker than their 5w30's. But the oil is usable grade for many engines even during cold winters.
Valvoline doesn't list HTHS but NOACK is better with the 10w30 when compared to the 5w30, and both are spec'd to easily meet SAE requirements for CCS/MRV
Again, the issue is NOT the oil weight at your mildly cold temps. I've used 15w50 during Maine winters without startup noises so the grade is not an issue for your temps.
Another option is to pay a little more for a full synthetic 10w30 like:
Or get the ultimate cold pumpability/flow from a 0w30 like this fuel economy Mobil1: