straight cash homie
I recently saw on another forum about this topic...when Toyota entered NASCAR 15 years ago with the Camry, a lot of us asked why? Was it to sell even more of them even though they were already the #1 selling car at the time? The rationale was that Toyota wanted to be "More American"...of course, they got hate from some fans because NASCAR was pretty much closed off to any foreign manufacturer. But Toyota has been in NASCAR longer with the Tundras in the Truck Series and even a Celica in one of the smaller series. And to show those who hate foreign cars that the they are indeed "domestic" since they assemble vehicles in the US and invested in our economy.
Do people even care about NASCAR outside flyover states? Or was it a ploy to convince those living in rural states (Big metro cities don't likely care) that were Monte Carlo or Malibu drivers to switch over because their favorite driver Kyle, Denny or Bubba races one on Sunday...did it convince many owners to get one because "Race on Sunday, sell on Monday?" Or perhaps it was just a ploy to convince the truck-buying rural and exerb areas where lots of trucks to look at a Tundra or Tacoma (BTW #1 selling small truck).