I've had reasonable luck on autotrader. good wide circulation. There is one way to get it online and in the hard copy as well, seems best, not everyone is online even now. High end (newer) vehicles seem to do better online, older lower cost ones in the paper version.
Sold 2 cars through there with minimal fooling around.
craigslist.com I sold my S-10 on there in literally 5 minutes. I posted, checked my email and had to messages, first dude bought it the next day. Autotrader gets LOTS of lookie loos, Ive never had luck with that. Its worth doing I suppose. Cant go wrong with craigslist. Its free. Worth a shot.
I recently did both Craigslist and Autotrader to sell a 4Runner. What a huge PITA. Most people on CL were deadbeats, or someone that wanted it for like half of what I was asking, which was already far below book (book $13K, I was asking $10K for a quick sale). I routinely was offered $6K or so. Plus, half the time someone on CL said they would come see it, they never showed.
With AT, turnout was better, but someone also has a larger number of vehicles other than yours to look at. If it's priced low, it'll sell quick. Otherwise, be prepared for a lot of phone calls that go nowhere, a lot of people that show up, take a lot of your time, and you never hear from them again. For more expensive vehicles, most people just want to go to a dealer. I would recommend taking it to one and seeing if you can work something out. Any Toy dealer should want a nice ride like that.
I'll sell beaters online, but I'll never sell anything worth anything again.
I tried Autotrader and Craigslist to sell my '03 Tacoma. Nothing but tire kickers for 3 months. I put it up on eBay and had so many offers that I closed the auction in a day. Sold! Post some clean pictures and do a decent writeup and it may go fast. Good luck.
Agreed give Ebay a shot. I just sold my old 94 Toyota pickup on there this past Wednesday. In over 7 days time I had over 4200 page views and 25 bids. Very happy with the way it turned out. Ran me about $80 in Ebay fees.