Hummm, have you actually asked them lately about their pricing? Way down here in Texas, I got mine a few months ago for about sticker on a car they had to order. You can check the dealer invoice numbers at kbb.com, but understand that the regional distributor charges the dealers a fee for local and national advertising, so you need to find out how much that is and add it to the invoice pricing.
This may or may not help you on getting a better price on your new Camry, but I used this site in 03 and got an SE w/ Auto + JBL sound for $20362 out the door. After getting a price nailed down online, all that was needed was to work with the finance guy when I went to the dealership. It was the best buying experience on a new car I've had and definitly the way I'll buy when its time to replace my Camry.