Around here most dealers either use a frame for advertising (which get gross and discoloured from the UV rays) or one of those decals you can peel off with your fingers. I peeled the ones off my Highlander, I had a plate frame, big logo on the front and another big logo on the back. The frame got yellow so I removed that too.
My truck still has the dealership logo on the back, it's small and from an out of province dealer so it sets my truck apart from the others in town.
My Honda had one on the front which I peeled off and discovered there was overspray from some paint work so the outline of the logo is still there, I left the one on the back because the dealership was very good to me and the paint is probably faded.
The trend around here with trucks is dealerships are putting massive graphics across the back widows that say "DEALERSHIP NAME GMC TRUCK" - that is tacky. A small dealer decal is fine in my opinion, I'll peel it off the first time they piss me off.
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