You can go to one of those guys who fix dents, I know a good one on LA area, but since the paint it's cracked, I think that the best way to go it's get an estimate to fix it and paint it, maybe fix it paintless first and leave it ready just to paint may be cheaper. I think that to fix it paintless would be $150 and to fix it and paint it at a collision shop could be around $500.. Just get estimates..If you try to fix it, you'll get a 2x4 there and it will look horrible. If you do try to fix it, you can try a metal roll or someting like that and from inside roll it and push it out at the same time,
Good luck