I had a Mobil 1 filter on before the WIX filter I have on right now. I liked the Mobil 1 Filter better, it seemed like it had more flow capacity as my engine has more of that valvetrain tick with the WIX filter then it did with the Mobil 1 Filter. With the Mobil 1 filter my engine was dead silent but the tick came back when I put the WIX filter on, it is however leagues better then the Stock Toyota filter that came with the truck. Both times I have used the same Mobil 1 5w-30 Synthetic so it doesn't have anything to do with the actual oil.
Also, no offence but you guys who are saying that the Stock Toyota filter is better then any aftermarket filter definitely haven't done your research. While it is true that some aftermarket filters can be worse then the OEM Filter (Fram comes to mind) the fact is that if you do you're research and pick a company that is known to produce high quality filters, then you will have a much better filter then stock. These companies include Mobil 1, Amsoil, K&N and WIX, any of these and probably a lot of others would be much better then the OEM filter. Check out
http://www.bobistheoilguy.com/ there is tons of good info there!