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"=?iso-2022-jp?q?Hachiroku_=1B$B%O%A%m%=2F=1B=28B?=" writes:
> I guess it's a Toyota Concept called the Volta. It's a 'Hybrid
> Supercar'. Looks good to me. But, if it's a Hybrid, there goes
> the price. [...]
Don't give up the ship too soon. As this is not the first hybrid
Toyota have made, they may be learning how to maker them cheaper.
OTOH, there is some sense at this stage of the tech's development
and marketing to aiming any hybrid at the mid-to-upper end of the
price curve.
Some speculations...
Wealthy people help to make a vehicle a success because they tend
to buy new then display their vehicle to similar people (friends,
business contacts, other club members &c) during use -- sometimes
deliberately. <g> They also can afford to keep the vehicle fully
maintained, which is important to preserving its reliability; and
this encourages a "good feeling" about the product in the market.
On top of that, wealthy people are often seen as arbiters of good
taste: "Hey, Arnie has a Humvie, it must be good." That alone is
likely to shift a few units. (Was it DiCaprio who bought 4 early
Priuses? Or were they Version 2?)
On top of _that_, if you are going to make a costly vehicle, load
it with bells and whistles, to make sure that nice honey attracts
enough flies. (So to speak.) This means there'll be a dead zone
in the pricing band of innovative products: not worth designing a
product (here, a hybrid) to be sold down in that band. The Prius
was, I think, affected by that thinking but at least T had enough
sense to ensure the bells and whistles were good ones.
--
Andrew Stephenson