We'll be purchasing two new Toyota vehicles soon, the first being a 2019 RAV4 Hybrid. We've used the same dealer for many years and trust them on pricing, for the most part, but would like to know if we have any additional negotiating power. The sticker price on this vehicle is $30,232. The supposed dealer cost is $28,757 and the also supposed Dealer Holdback is $661. Since the 2020s are arriving soon I guess there may be some incentives available as well. For those who have recently purchased this vehicle or otherwise have some insight on what price we should pay I'd greatly appreciate your comments. I'm not looking to sap every penny out of the deal profits, just pay a fair price.