She's pretty much 100% accurate on that. Of course, you could've gotten the same thing by reading C&G, Allpar, or Blue Oval too. Perception is the biggest problem for the Big 3. And that'll probably take a while to change.Cyorke said:
Susan Jacobs, president of automotive consulting company Jacobs & Associates, said that rather than constantly pushing incentives and discounts "that give the impression these cars are on sale because no one is buying them," the Big Three need to "communicate the advances they are making in technology and comfort."
She's pretty much 100% accurate on that. Of course, you could've gotten the same thing by reading C&G, Allpar, or Blue Oval too. Perception is the biggest problem for the Big 3. And that'll probably take a while to change.Cyorke said:http://detnews.com/apps/pbcs.dll/article?AID=/20060108/AUTO01/601080415/1148
IF this isnt he truth I dont know what is. The lady quoted at the end makes a very good point though.
Not to mention that have cars like Honda and Driver and Hondatrend to back up there decisions. Some of these magazines LOVE everything that Honda(and BMW) come out with, regardless. And if Hollywood has taught us nothing, it has at least told us that some people will believe whatever the media tells us. "My Honda needs a new transmission?!? But its the best! I bet that Ford over there doesn't even HAVE a transmission. I'll stick with Honda."Captain_Toyota said:Ford and GM have burnt their bridges and its going to take time for them to earn the trust of the customers back.
The thing is, once consumers go to Toyota and Honda, they might not even give Ford and GM a second look. If people are happy with what they have, the are likely to stick with that brand.
AAAAAHAHAHHAHAHAHAHAHAHAHAHHAHAHAHA!!!!11!!!one!!!1!eleventeen!!1!nyscene911 said:Not to mention that have cars like Honda and Driver and Hondatrend to back up there decisions. Some of these magazines LOVE everything that Honda(and BMW) come out with, regardless. And if Hollywood has taught us nothing, it has at least told us that some people will believe whatever the media tells us. "My Honda needs a new transmission?!? But its the best! I bet that Ford over there doesn't even HAVE a transmission. I'll stick with Honda."