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At least for 2013, here is toyota sales data : http://toyotanews.pressroom.toyota.com/releases/tms+december+2013+sales+chart.htm

It doesnt break it down by hybrids.... However there is a separate press release for hybrids here, but its all of North America, not just US : http://toyotanews.pressroom.toyota.com/releases/worldwide+toyota+hybrid+sales+top+6+million.htm

Wikipedia has US numbers but source is not clear. http://en.wikipedia.org/wiki/Hybrid_electric_vehicles_in_the_United_States

So based on the above, there were 16,468 Avalon hybrids sold in the USA in 2013 . Total Avalons sold in USA in 2013 is 70, 990 so the answer is 23% .
 
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