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> (TORONTO) Toyota Canada today announced its pricing
> strategy for the all-new fifth generation Camry 4-door
> sedan.
> Completely redesigned for 2002, Toyota Camry is North
> America's best-selling passenger car for four years
> running and is also acknowledged an industry benchmark
> quality.
> "For '02, Toyota adds dramatic new styling, substantial
> product improvements and significantly improved value
> to our quality leadership position," said Tony Wearing,
> Group Vice President of Sales and Marketing of Toyota
> Canada Inc.
> Even with its extensive list of product enhancements, the
> 4-cylinder, 5-speed manual 2002 Camry LE will have a
> starting Manufacturers Suggested Retail Price (MSRP) of
> $23,755 ? over $800 less than the 2001 Camry CE
> "Plus" which it replaces. The 4-cylinder automatic Camry
> LE will start at $24,800 (MSRP), over $700 less than
> the 2001 Camry CE "Plus" equipped with an automatic
> transmission.
> The value story continues throughout the line-up with the
> new LE V6 offered at a starting MSRP of $26,995, over
> $2,100 less than the 2001 CE V6 Extra Value Package.
> The luxurious Camry XLE V6 receives a long list of
> standard equipment for 2002 which adds over $3,000 in
> upgraded features compared with 2001 but increases the
> MSRP by only $690 to $32,570.
> "Toyota has aimed its pricing strategy at the heart of
> mid-sized market in Canada," added Tony Wearing.
> "Combining bold new styling with a wide array of upgrades
> and enhancements, plus Toyota's commitment to
> quality, the 2002 Camry will appeal to the hearts and
> minds of Canada's discerning car buyers."
> Always important for a family-sized automobile, Camry
> space where it counts most--- inside--- thanks to a
> taller roof and longer wheelbase.
> As the top-selling passenger car in North America for the
> past four years as well as being the name that
> Canadians most frequently cited as "the car of their
> dreams" in a recent Canadian Automobile Association
> survey, Camry sets the standard for passenger cars. With
> today's pricing announcement, Toyota again gives
> notice that it intends to extend its leadership.
> To the end of July, Toyota has experienced a 4.2% year to
> date sales increase. The launch of the new Camry is
> expected to add to Toyota's momentum in the third and
> fourth quarters of 2001.
> The full significance of this pricing announcement will
> only become apparent after August 27, 2001 when the
> specifications and features of the 2002 Camry will be
> released. Naturally, no printed word can take the place of
> the driving experience that the all-new Camry will
> when it becomes available at 230 Toyota dealers from
> coast to coast early in early September.
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