Generally speaking, you don't want to run a tire at whatever the "Maximum Pressure" says on the sidewall. That pressure rating doesn't take any variables into consideration about your vehicle, its weight, or the load you're putting on the tire. Consider the Max Pressure a not-to-exceed number, and not a recommended setting.
That said, a max rating of 35 doesn't sound like much - those can't be very big tires.
I think the rating on the door jamb is a little low on the Tacoma. Toyota's recommended is 29 PSI for the 31x10.5, and the tire has a max of 50 PSI. I run them about 34-36 PSI.
The correct pressure is determined by how well the tire surface meets the road. Overinflated is as bad as underinflated. If the tire is too hard, the center of the tread will wear out faster than the edges, and the sidewall won't have as much flexibility for absorbing pot holes.
That said, a max rating of 35 doesn't sound like much - those can't be very big tires.
I think the rating on the door jamb is a little low on the Tacoma. Toyota's recommended is 29 PSI for the 31x10.5, and the tire has a max of 50 PSI. I run them about 34-36 PSI.
The correct pressure is determined by how well the tire surface meets the road. Overinflated is as bad as underinflated. If the tire is too hard, the center of the tread will wear out faster than the edges, and the sidewall won't have as much flexibility for absorbing pot holes.