In my experience, that is not true for Discount Tire, partly because they carry every brand, and can get virtually any tire shipped a store in your area in a few days. The ones they do have in stock are the most popular ones in your area, because it makes sense for them to stock the tires that most people want to match the driving conditions of that location. Discount Tire has excellent service and I have found their sales people to be quite knowledgeable about what tires are best, and there is no benefit to them in having a dissatisfied customer.Nothing difficult about buying tires. When one goes to a tire retailer, said retailer typically pushes what's on "his shelf" as the best of the best. Of course the reviews are always stellar. Whoop out the card and off you go. I'm not trying to cheap out or buy 3 and get 1 free. My purchase decision will be influenced by board members. Sorry I asked.