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The new-generation 2009 Corolla and Matrix pricing has already been reported in another thread, but this is the official news.

Toronto, Ontario - Toyota Canada has announced pricing on the all-new 2009 Corolla and Matrix, as well as on the 2009 Camry and Camry Hybrid, and on the redesigned 2008 Sequoia, all of which launched this month. The all-new, tenth-generation Corolla will have a starting price of $14,565.

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The 2009 Corolla's base price of $14,565 is the lowest introductory price offered on the model since the 1997 model year; the Matrix will start at $15,705, which is $1,495 lower than a comparable base-model 2008 Matrix.

The 2009 Camry Hybrid [I believe this is a typo, and it should probably be "2009 Camry"] starts at $23,400, while the Camry Hybrid starts at $30,600; both prices are lower than model-year 2008 versions. The Camry LE V6 receives new standard stability and traction control, while the SE V6 receives standard power sunroof and anti-theft system. New standard equipment on the Camry Hybrid includes a power sunroof, dual illuminated vanity mirrors and rear reading lamps.

The all-new 2008 Toyota Sequoia is priced at $44,675, the lowest starting price in Canada since 2001. The new model features a more powerful 5.7-litre engine that delivers 381 horsepower, increased towing capacity and improved fuel efficiency.
The full article is available at: http://www.canadiandriver.com/news_2008/02/18/080218-3.htm.
 

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Prius
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A little retrospect. The 1997 Corolla SD did not come with a radio (radio prep kit - 2 speakers + antenna) or rear headrests or even a tachometer for that matter. Power steering was optional too as were wheel covers and bodyside mouldings (funny how things come around. Now they're optional too lol). It had a 3 spoke steering wheel with optional driver's airbag (DX and DX 1.8 models got a 4-spoke with standard driver's airbag).

Here's the excerpt from the 1997 Corolla brochure for the SD/SD Plus:

Corolla Sedan SD delivers quality and value for a price that's easily affordable. Corolla SD's long list of standard features includes styled steel wheels, halogen headlamps, intermittent wipers, rack & pinion steering, cupholders, sliding "B" pillar shoulder belt anchors and radio prep kit. The powerful 1.6 Litre 100hp. 16-valve engine and rugged 5-speed manual overdrive or optional 3-speed automatic transmission provide dependable performance and top fuel efficiency. The fully reclining front bucket seats and rear bench seat with thick, comfortable cushions seat five adults in comfort. Corolla SD "Plus" adds additional value with power steering, full wheel covers, digital clock, bodyside mouldings, AM/FM cassette, remote control mirrors and carpet mats. A driver airbag (SRS) and tilt steering wheel is also available.
 

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Powerful 100hp engine, styled steel wheels. I lol'ed at that.
And since when is steering an optional feauture? How dare they put it as standard LOL

Whats a radio prep kit by the way?
 

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I think they also offered other model trims like Corolla SJ, Corolla LA, Corolla SF back then too....
 

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Does anyone here have additional info on the Canadian invoice price for the Matrix?

Specifically a manual XR Sport package , i was a bit surprised to see a 24k sticker price on it when i went to a dealer today
 

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Whats a radio prep kit by the way?
A little retrospect. The 1997 Corolla SD did not come with a radio (radio prep kit - 2 speakers + antenna)
Tideland Prius explained the radio preparation kit as 2 pre-wired speakers and radio antenna. I figure that it included the complete pre-wiring from speakers and antenna to the connector at the back of the radio slot, so that all that was required for the dealer to install the radio would be to remove the faceplate, slot in the audio system of choice and plug it into the pre-existing wiring harness. It would take a few minutes to do, but the dealer probably charged you an hour of labour.

Does anyone here have additional info on the Canadian invoice price for the Matrix?

Specifically a manual XR Sport package , i was a bit surprised to see a 24k sticker price on it when i went to a dealer today
Why not try building and pricing one with the "Price Your Toyota" feature on the Toyota Canada website? Go to www.toyota.ca, then pick "Price Your Toyota" from the Site Navigation drop-down menu.
 

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Does anyone here have additional info on the Canadian invoice price for the Matrix?

Specifically a manual XR Sport package , i was a bit surprised to see a 24k sticker price on it when i went to a dealer today
www.carcostcanada.com

Powerful 100hp engine, styled steel wheels. I lol'ed at that.
And since when is steering an optional feauture? How dare they put it as standard LOL

Whats a radio prep kit by the way?
Yeah what Sulu said. Read my post again ;) hehe.

It's power steering.

Why not try building and pricing one with the "Price Your Toyota" feature on the Toyota Canada website? Go to www.toyota.ca, then pick "Price Your Toyota" from the Site Navigation drop-down menu.
That gives you MSRP, not invoice.
 

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Here's more from the brochure (it's just a simple fold-out brochure)

Unprecedented Comfort and Safety
Corolla is designed for families who want style, advanced technology, performance, comfort and safety

The Corolal DX instrument panel is a comprehensive and attractive design, with all vital controls directly at hand for the driver's convenience. Tinted glass, tilt steering wheel and an AM/FM cassette are standard. An available package on DX 1.8 adds power windows and door locks, cruise control, variable intermittent wipers and more. Flush body components and reduced surface gaps diminish wind noise to help ensure an exceptional degree of quietness. The DX "Plus" (1.6 Litre engine only) is an exciting value packed Corolla. In addition to the long list of DX standard equipment, "Plus" includes air conditioning, cruise control, variable intermittent wipers and carpet mats. Occupant safety is built into Corolla in many important ways. The passenger compartment is welded from high-tensile steel, and front and rear "crumple" zones are "designed-in" for a stronger and safer body. The chassis design provides superb stability and handling. Front passenger and rear seat outboard position lap and shoulder belts utilize automatic locking retractors for easy installation of child restraint seats. The standard driver airbag on DX and driver and front airbags on DX 1.8 are designed to supplment the front lap and shoulder belts.

Spacious and comfortable, the interior of the Corolla DX provides generous hip, leg and head room for the comfort of driver and passengers alike. The driver and front passenger are seated on reclining bucket seats with adjustable headrests. Sliding 'B' pillar shoulder belt anchors and tilt steering wheel ensure total comfort. The rear seat features seating for three with plenty of stretch-out room. The split and fold-down rear seat back handles oversized cargo from the large lighted trunk, and locks for security. Toyota's fully integrated child restraint system (CRS) is optional on DX 1.8. Providing comfortable and safe seating for children 20 to 80 lbs. (9.1 to 27.2 kg), the CRS folds completely away when not in use.

Corolla DX / DX 1.8

The extensive standard equipment list includes bodyside mouldings, tinted glass, full wheel covers, colour-keyed bumpers and rack & pinion steering with variable power assist. Corolla DX's 1.6 Litre twin-cam 16-valve engine delivers an ideal combination of good low end torque with remarkable economy. Choose the economical 5-speed manual overdrive transmission or the convenience of a 3-speed automatic transmission. Or move up to the Corolla DX 1.8 witha 105hp. 1.8 Litre engine and a choice of 5-speed manual or 4-speed (ECT) automatic. The Corolla DX 1.8 includes wider P185/65 tires, front stabilizer bar and passenger airbag.
 

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So tideland, whats your point with all this comparison between a 97 model and a 2009 model?? That they now offer more standard equipment? isnt all cars now do that?
 

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So tideland, whats your point with all this comparison between a 97 model and a 2009 model?? That they now offer more standard equipment? isnt all cars now do that?
The point was that the price of the base Corolla CE 5-spd is lower (or about the same.. can't remember) as the 1997 Corolla SD 5-spd. Our price was dropped by > $1,000.
 

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The point was that the price of the base Corolla CE 5-spd is lower (or about the same.. can't remember) as the 1997 Corolla SD 5-spd. Our price was dropped by > $1,000.
Isnt because currency affairs? Something about different value and manufacturers policies about pricing nowadays towards the canadian market and their complains about how expensive cars are.
 

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Isnt because currency affairs? Something about different value and manufacturers policies about pricing nowadays towards the canadian market and their complains about how expensive cars are.
Yep. It's the US/CAN exchange rate that's driving down the prices.

But even if you look at Feb 2002, the launch of the 2003 Corolla. The CE price also dropped compared to the 2002 Corolla VE with added equipment too. The compact category is very competitive in Canada. (As you've seen in the other thread, the top selling cars are mostly compacts)
 

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Tacoma Rocks
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Yep. It's the US/CAN exchange rate that's driving down the prices.

But even if you look at Feb 2002, the launch of the 2003 Corolla. The CE price also dropped compared to the 2002 Corolla VE with added equipment too. The compact category is very competitive in Canada. (As you've seen in the other thread, the top selling cars are mostly compacts)
But more equipment for less money only applies for the corolla?? Or its just an example about the corolla..... I think that.
Anyway buddy, quite interesting the example u provided for the 97 model! :thumbup:
 

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But more equipment for less money only applies for the corolla?? Or its just an example about the corolla..... I think that.
Anyway buddy, quite interesting the example u provided for the 97 model! :thumbup:
Just using that as an example. I mean read that 1997 brochure on the base SD model lol. I'd like to meet the guy who had to write that haha. So... what do you have to say to highlight the Corolla which doesn't really have much to begin with.

The new 2009 Camry is $23,400 with a 5-spd auto. A 1997 Camry CE 5-spd was $21,000ish with no power win/lock/mirror. It had A/C I believe.

With the package that adds power win/lock/mirror, colour-keyed mirrors and a few other things, it was almost $23k with an automatic. If you remember, it had a 2.2 litre, 132hp (up from 125hp in the 1996 model) 4 cylinder with a 4-spd auto.
 
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