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Here's Road and Tracks review of the BRZ vs Miata vs Genesis.
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Mazda MX-5 Miata vs Subaru BRZ vs Hyundai Genesis Coupe - Comparison Test

There’s fresh sheet metal in the bargain rear-drive sports car market, but is it sharp enough to cut it?

By Jonathan Elfalan / Photos by Brian Blades / Map and Charts by Tim Baker
May 23, 2012

Slideshow >>
Video >>


What is it about rear-drive cars that excites us? From a physics standpoint, they’re inherently advantageous over front-drive vehicles for performance driving—splitting the responsibilities of steering and accelerative forces between front and rear wheels. Compared to all-wheel-drive cars in the same scenario, they’re mechanically simpler, generally weigh less and are naturally better balanced.
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Emotionally, rear-drive cars—from the accessible to the exotic—assume forms that prioritize passion over packaging efficiency. But this comes at a cost—a smaller market niche with fewer sales—which is why manufacturers either shy away from them entirely or struggle to produce them at affordable prices.

2013 Subaru BRZ Premium vs. 2013 Hyundai Genesis Coupe 2.0T R-Spec vs. 2012 Mazda MX-5 Miata Grand Touring




Hyundai, Mazda and now Subaru (and Toyota) prevail against the odds to provide us with three genuine sports-car options at under $30,000. The MX-5 Miata, on one side of the spectrum, has enjoyed great success with its lightweight Jinba ittai approach (rider and horse as one), spawning multiple spec race series, not to mention being a force to fear in numerous autocross classes.
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At the other extreme is Hyundai’s 2013 Genesis Coupe, pulling no punches as it pushes the output of its turbocharged 2.0-liter engine to a stout 274 bhp and 275 lb.-ft. of torque—and it’ll even run on regular-grade pump gasoline if you’re feeling stingy.

2013 Subaru BRZ Premium vs. 2013 Hyundai Genesis Coupe 2.0T R-Spec vs. 2012 Mazda MX-5 Miata Grand Touring




Right in the middle of the fray is the newcomer—in this case the Subaru BRZ—a joint effort between Subaru and Toyota (Toyobaru?) to revive the soul of the fun, affordable, rear-drive sports coupe. There have been proclamations, rumors, and speculation, and now we are about to see exactly what the engineers at Subaru have wrought.
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Downloads:
Inside This Story

Mazda MX-5 Miata vs. Subaru BRZ vs. Hyundai Genesis Coupe >>
2012 Mazda MX-5 Miata Grand Touring >>
2013 Hyundai Genesis Coupe 2.0T R-Spec >>
2013 Subaru BRZ Premium >>
The Results >>
Video 1
Tested: Mazda MX-5 Miata vs Subaru BRZ vs Hyundai Genesis Coupe >>

Video 2
The D Factor with Dai Yoshihara >>

Video 3
Drifting Eye Candy: Subaru BRZ vs Mazda MX-5 Miata vs Hyundai Genesis Coupe >>

Data Panel Download
2013 Subaru BRZ Premium vs. 2013 Hyundai Genesis Coupe 2.0T R-Spec vs. 2012 Mazda MX-5 Miata >>





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Chalk one more up for the BRZ. Great win.
 

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The first few are coming in limited production, obviously there will be dealer markup and thats the price to pay to be able to say "I got one first, Bιtchez!"
 

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The first few are coming in limited production, obviously there will be dealer markup and thats the price to pay to be able to say "I got one first, Bιtchez!"
The idea of pure pricing is that Scion dealers won't be marking up the cars but also they won't be discounting them. If this was the Subaru dealer, we can't say anything because they have no such guarantee. This Scion dealer...is risking their license, Toyota is supposedly strict about this.
 

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straight cash homie
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The idea of pure pricing is that Scion dealers won't be marking up the cars but also they won't be discounting them. If this was the Subaru dealer, we can't say anything because they have no such guarantee. This Scion dealer...is risking their license, Toyota is supposedly strict about this.
What do these Toyota/Scion dealers who mark up their cars have in common?

They are all part of SET :thumbsdow
 

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The idea of pure pricing is that Scion dealers won't be marking up the cars but also they won't be discounting them. If this was the Subaru dealer, we can't say anything because they have no such guarantee. This Scion dealer...is risking their license, Toyota is supposedly strict about this.
Well lots of people make stupid risks for the sake of money greed but perhaps its already been fully loaded with all options as part of a showroom car for full interior demonstration.

Edit:
It does say dealer added equipment and services, so maybe they already included the pricing and labor for the options.
 

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Albeit not affecting North America, I've read that Renault Megane 265 is a better choice compared to the FR-S/BRZ
 

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TN の がしょう
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The BRZ took full honors of that comparison testing. The FR-S took second. :lol:
 
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