So, after driving for week I have some observations. Other than using my butt-dyno, I have no way to extrapolate performance data, so basically everything is anecdotal. Heck, all gains could be in my head.
Overall the car feels a little more spirited. In the low RPM range (idle-1500k~ish) it
feels a little more perky. Where I notice more gain is on a hard pull above 3500k RPM, it's nothing to write home about, BUT i did notice it. I have noticed that I am smiling more also...

Here's something I thought was interesting...I purchased the TRD air box and tube before my TOM'S filter arrived, so I went ahead and installed it using the stock air filter. Right away I could feel harder pulls in the above mentioned RPM ranges. When I added the TOM'S filter it seemed to marginally improve. I think I should have waited until the filter came to install the whole thing, the gain would likely be much more noticeable rather than piece-mealing it together. The engine tone in the cabin has changed a bit also, it just seems a bit deeper/throatier, but just barely. Outside of the car it sounds the same more or less. I think for the money ($270 including shipping for all parts) it's a good deal. I think the AEM short ram intake would make for better performance and sound. I'd like to add exhaust also, but waiting to see if someone comes up with a solution to the fake exhaust, or one that doesn't look so garish.
Overall, I am happy with the parts. I know this car is never going to be "fast" car, but anything I can do to make my commute to work fun is worth it in my opinion. Once I have put a few tanks through it with the intake i'll report back again.