Toyota launched its high-end Lexus line in 1991 in order to break into the luxury market. At that time, many buyers associated Japanese companies like Toyota with economical cars, making a "high-end" Toyota a tough sell.
Perhaps because it was pleased with how Lexus' first few models had been received, Toyota felt that 1995 was the right time to introduce the Avalon, its luxury sedan. Following in the footsteps of the Cressida, the Avalon used a more modern front-drive platform based on that of the Camry (the Cressida was an older, rear-drive design).
Full Article
Perhaps because it was pleased with how Lexus' first few models had been received, Toyota felt that 1995 was the right time to introduce the Avalon, its luxury sedan. Following in the footsteps of the Cressida, the Avalon used a more modern front-drive platform based on that of the Camry (the Cressida was an older, rear-drive design).
Full Article