FWIW Alex, on Autos measured the exact same noise level between the Venza and the new Lexus NX 350 H. 71.5 Db at 50mph. But for all I know, he makes his measurements on smooth rather than course pavement, and that might be where the difference is, if there is any. Many decades ago, Consumer Magazine used to do interior noise measurements, and one of their criteria was 30 miles an hour on a smooth stretch of road versus a coarse stretch of road. Pretty awesome, they were documenting how much road noise any given car would make.I agree with many of the comments above. My last ride was a 2015 RAV4 Ltd. The '21 Venza is WAY quieter than the last gen RAV, and the ride much more refined, especially over potholed city roads (Seattle). But it is still surprisingly noisy on SOME highway road surfaces. I suspect they held back some sound deadening to keep it separated from Lexius. Very happy with the vehicle overall though, and vastly superior to last gen RAV4.