I took my 2007 mustang into the ford dealer this morning for some routine stuff. While there I drove the new Edge. Please note - I would have NO interest in purchasing an electronics package (i.e. SYNC) with a car attached. We bought our 2010 6 cyl FWD venza in April and currently have about 7,000 miles on it. I drove the edge solely to compare it with the venza and to fill some time. I found the edge to be a significant step up from the venza in build quality and ride. (We have the goodyears that ride like they are made of wood.) I would say it is more comparable to a lexus in build quality than it is a venza. We are fine with our venza. We bought it with the intent of keeping it 10 years and we will. My wife has some health issues and the venza is by far the easiest vehicle we have found for her to enter/exit and that is very important to us. The alignment on our dash is ok, but the dash, both front door panels, back hatch and somewhere else in the back have lots of rattles and the console between the seats squeeks when an arm is rested on it. It's been in three times to fix rattles, but they persist. The venza is a sharp looking car and the 6 cyl has adequate power, but the interior build quality is not up to par. It is what I would expect in an entry level econobox and I think that is what car reviewers and consumers mean when they talk about toyota quality falling. We were cash buyers and money was not an object, but if both cars (edge and venza) were offered to us at this time we'd buy the venza for ease of entry/exit only. I think ford pushes the gadgets for the younger crowd - perhaps if they would push the build quality of the edge they would attract more buyers like myself - in my 50s. Don't bash me for my comments as they are merely honest comments from a venza owner who would buy another venza if given the opportunity. BTW, the 2007 GT Premium mustang interior is nothing to write home about either.