I would suggest emailing as many dealerships as you can in your area and ask them to provide you with their best quote on a new LE/XLE. You can cover way more ground and save a ton of time by doing that vs. visiting them all in person and wasting 3 hours a pop. You may want to use the "contact dealers" function through a website like edmunds, auto trader, or cars.com, that way the dealers know you are definitely comparison shopping. Once you get your quotes, you can start pitting them all against each other. Work your way down the list by emailing your lowest quote to the highest quoted dealership, then email the lowest quote to the second highest quoted dealership, etc. Once you get your best price, keep in mind that since you already own a Camry, there is loyalty cash back until 9/5/17. $500 on LE/SE models and $1000 on XLE/XSE models. By using this method and by qualifying for the $1000 rebate, I ordered my XSE V6 at $750 under invoice.I spent a few hours today trying to trade in my 20,000 mile kbb excellent condition 2015 SE, still under warranty. $11,800 or some such nonsense figure. Seems like they also just hit a wall at $2000 under MSRP on LE and LXE's I was looking at, no one would even think about lower than that. The sales people told me they are selling brand new 2017's off the lot for around $17,000 OTD, so they basically didn't want or need my shiny happy 2015. Was really liking the new 2018, but I wasn't about to turn over my 20k 2015 SE + $11,000 for an LE...just didn't feel good about it.
When should we expect 2018's to sell like normal cars...I have never paid above invoice for a car in my life.