straight cash homie
Is Toyota working on something to take on the Ford Raptor? The following television commercial below certainly hints at the possibility. Titled “Desert Gas Station”, the short clip is an ad for Toyota TRD Pro, though it’s unclear what exact that means.
The ad starts off with a regular 2014 Toyota Tundra pulling into a gas station. Next, a red Tundra and Tacoma are shown racing down a dirt road. The main focus here, however, is the Tundra, which is sporting a unique black grille framing a large “TOYOTA” badge in place of the automaker’s typical oval logo (think FJ Cruiser). There’s not much else aside from a “TRD Pro” badge on the tailgate, black rims, and a pretty sweet engine note (likely the result of a supercharger and custom exhaust system).
So what is it? We’re digging to find out. At this point the best case scenario is Toyota’s answer to the Ford Raptor. However, it’s more likely that Toyota is teasing a new off-road package much like the TRD TX Baja Series previously offered on the Tacoma and included items like Bilstein shocks, beadlock wheels, and cat-back exhaust. That said, stay tuned for details on what Toyota has in store of the big Tundra.