13% of all fuel consumed in the US by passenger vehicles is wasted idling, billions of gallons more billions of dollars just to create pollution. The EPA cycles did not include sitting and idling so the manufacturers saw no benefit in implementing the technology, which is fairly ancient. Not even considering the money saved, this technology is here to stay.
Mazda's sky-activ technology even stopped the cylinder in the perfect spot for the restart to occur when the plug fired the sitting cylinder, starting the engine without having to crank it with a starter motor.. This actually happened 100 years ago with a Rolls Royce Silver ghost. turned on the ignition and a cylinder fired that had sat overnight!!!!
I just do it manually whenever the circumstances allow it, sometimes at 70 mph not just sitting=infinite MPG. Been doing it for 10 years and over 100k miles. 50 years ago, I drove on a penny a mile, last tank 4.4 cents a mile.