I heard good things about BG44K too. however it's not supposed to be used more often than every 60k miles or so I think. I am going to give it a shot before oil change (could be a while, running 0W oils in both cars). important thing about this treatment si to change the oil after the tank with additive runs oit. BG44K kills the oil TBN pretty quickly.
someone tested oil TBN after running BG44K and it came up as 0 (zero).
other than that techron is a great additive when used often in small quantities, like when you pump the gas from chevron/texaco. if you stick to tier 1 gas providers like Shell, Exxon, BP, etc. they use their own additive, so techron might not have much of effect.