As others have mentioned that's fairly common with all cars, but it's more visible on white. It's called rail dust, "the term originated when cars first started being delivered by train – small particles from the track would fly up and land on the cars." Today it's caused by all manner of contamination on the roads to residue from your brakes wearing.
You can remove it yourself with a spray that helps dissolve the contamination followed by the use of a clay bar. There are a lot of products you can use, personally I like FerreX by Optimum. You can search YouTube videos on how easy this is, but be sure to follow up with a quality wax, sealer, or ceramic coating.