When towing a trailer, you really see the difference. When going uphill, on the highway, the engine does not rise it's RPM as much (and the vehicle slows down in ECO). But normally (without trailer) I run ECO all the time.
With snowfall, I tried trail mode when going uphill and I see the difference: the engine runs longer and at higher rev. Also climate control has an impact. I do 10 km trip (both ways) to school these days and if you run the heater while going downhill, the car will run the engine, just to make heat. Then the battery becomes full and it switches to compression to slow down going downhill. If I put the cabin heater off (and only use heated seats) the engine goes off. That's going to save gas.
jf