UPDATE: Written response from Toyota Brand Engagement Center, "We have looked further into your concern with a Product Specialist and the regenerative braking system for our 2025 Toyota RAV4 Hybrid Limited is always on. As such, the option to activate and deactivate the regenerative braking system is unavailable."
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I'm asking about the 2025 RAV4 Hybrid in the Limited trim level, but first some context and history....I can't stand "always-on" regenerative braking, it just forces a driver to use the accelerator more to compensate for the inability to coast which is a chore. My 2015 Prius has the "B" gear, and so does the new model Prius and Lexus's UX series hybrid, which allows the driver to activate and deactivate regenerative braking at will on the fly while driving. So you can coast whenever you want. I thought it might be because those models come in 2WD versions but Hyundai offers the ability to increase or decrease regenerative braking through steering wheel paddles all the way to a zero setting on some of its AWD hybrids, so go figure.
When I called Toyota's 1-800 customer service number the rep didn't have a clue and wanted to read through the same literature that's available online and doesn't give a definitive yes or no. AI searches say the 2025 RAV4 does have adjustable regenerative braking in the US market, but AI can be wrong. A salesperson at the largest Toyota dealer in the United States told me regen on the RAV4 Hybrid can't be adjusted in terms increasing or decreasing but can be turned on and off through the "B" gear. Wait, the RAV4 has a "B" gear?! I don't think that it does or he knew or cared. Yesterday I went to the yearly auto show at the San Diego convention center. A Toyota rep said he didn't know and called over the supervisor. Both got that familiar clueless glazed over look in their eyes regarding regenerative braking. The supervisor said it hadn't come up in training and since their wasn't videos of it online the RAV4 hybrid probably still has full time regenerative braking. I'm frustrated by how hard Toyota has made it to get a real answer.
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I'm asking about the 2025 RAV4 Hybrid in the Limited trim level, but first some context and history....I can't stand "always-on" regenerative braking, it just forces a driver to use the accelerator more to compensate for the inability to coast which is a chore. My 2015 Prius has the "B" gear, and so does the new model Prius and Lexus's UX series hybrid, which allows the driver to activate and deactivate regenerative braking at will on the fly while driving. So you can coast whenever you want. I thought it might be because those models come in 2WD versions but Hyundai offers the ability to increase or decrease regenerative braking through steering wheel paddles all the way to a zero setting on some of its AWD hybrids, so go figure.
When I called Toyota's 1-800 customer service number the rep didn't have a clue and wanted to read through the same literature that's available online and doesn't give a definitive yes or no. AI searches say the 2025 RAV4 does have adjustable regenerative braking in the US market, but AI can be wrong. A salesperson at the largest Toyota dealer in the United States told me regen on the RAV4 Hybrid can't be adjusted in terms increasing or decreasing but can be turned on and off through the "B" gear. Wait, the RAV4 has a "B" gear?! I don't think that it does or he knew or cared. Yesterday I went to the yearly auto show at the San Diego convention center. A Toyota rep said he didn't know and called over the supervisor. Both got that familiar clueless glazed over look in their eyes regarding regenerative braking. The supervisor said it hadn't come up in training and since their wasn't videos of it online the RAV4 hybrid probably still has full time regenerative braking. I'm frustrated by how hard Toyota has made it to get a real answer.