I was coming from a 2007 Dodge Caliber and was going into my car shopping with the mindset of anything but Dodge. My very first car I owned in 2004 was a '96 Nissan Maxima GLE. Talk about a life lesson on my decision to trade that in for a Caliber, but that's another issue.
Why I bought the Corolla - 2015 Corolla S w/ Technology (Canada)
The Corolla offered the most value for is price point. I initially wanted to get a vehicle in the $22,000 - 25,000 range, but ultimately decided to increase my max price point based on finance options available. I got everything I wanted without compromise with the Corolla. Some main points I was looking for were rear leg room, heated side mirrors, backup camera, comfort, style, and reliability. And the Corolla nailed it.
What I looked at but didn't purchase:
Honda Civic
This was the first vehicle I looked at. I generally liked it with the exception of the dual tier dash display. I found it odd during the test drive of having to essentially adjust my eyes to three different levels, the first being looking forward while driving, the second to glance at my speed, and the third to see all other information normally displayed on the dash. I never discussed pricing with the salesman as I didn't want to waste their time when I planned to test drive all vehicles in this class.
Mazda 3
This was the second vehicle I looked into, and instantly was drawn to the exterior design. I enjoyed how it drove, and the rear leg room seemed reasonable. I went to a friends house who owned one to test my youngest with her car seat to check leg room, etc. The Mazda 3 was at the top of my list, but I knew I was going to have to make a compromise on some of the "extras" features I "wanted" rather than "needed" given the price points between models.
Nissan Sentra
Nice car, offered plenty of leg room, but the interior felt cheap. For that reason I didn't consider it any further after the test drive even though pricing seemed reasonable.
Hyundai Elantra
This too went to the top of my list. It addressed my needs and wants all at a reasonable price. The only question I had was long term reliability, but Hyundai does offer a standard warranty longer than most manufacturers.
Kia Forte
In short, it is the Elantra with a different design. One bonus feature, which came across as rather soothing was the vented drivers seat. It was a rather hot day on my test drive, turned on the vents, and I got some nice cool air on my tush! The car slotted along side the Elantra on my list.
Ford Focus
It drove well, but was quickly removed from my list when I looked at the rear leg room after I adjusted the drivers seat. It was practically non existent!
Subaru Impreza
I was impressed with this vehicle, and was giving it strong consideration.
In the end, most vehicles met my "needs", but only a few addressed my "wants" within packages I could afford. Wants such as leather, and other extras not available in the low to mid models. I started looking at the MSRP and invoice prices of the vehicles based on my desired packages, and my list was dwindled down to Toyota, Hyundai, and Kia offering a solid value for the cost. It was a difficult decision between those three vehicles, but I really felt confident in Toyota on the "quality and reliability" requirement.
I plan to keep this vehicle for at least 10 years, if not more. I financed it for a 5 year term at 0.49%, so I will have a good period to enjoy without car payments. That too was a major factor in my decision as I had gotten used to no car payments over the past 3 years.