I'll agree that no one individual customer has any significant SHORT-TERM measurable impact on the goings-on of any car manufacturer, however large or small. Having worked for a car manufacturer who thought people should kiss the ground that their highest levels of management walked on, and personally seeing the near-demise such audacity had on that company, I don't believe for a moment that Toyota or any other manufacturer can continue to operate with impunity because they think their business is not susceptible to the detrimental effects of diminishing quality and the slow but sure erosion that has on market share, and hence profit. Because it takes time, a lot of big companies fail to take notice of the when and how their heavy handed business practices will be the root cause of eventual, but certain, market corrections.
Toyota is the new GM, but one could search high and low and not find one person high within that organization willing to admit they are in the midst of a slow but certain downward spiral. The bill's in the mail, the market is in motion, but nobody within the massive financial conglomerate that Toyota has become will take notice until heads at every level of the company start rolling.
BTW, in no way do I consider my '15 HL a lemon. It's actually a pretty nice vehicle with a few lone hiccups. So far in its early life, I've been fortunate enough to escape the tailgate issue and 1,750 RPM harmonic distortion. However, its JBL head unit cannot retain audio settings worth a crap. I could care less how Toyota fares long-term, but I care intensely that they stand behind the legal warranty obligation they took on when an insignificant customer like me drove a car off the lot of one of their insignificant dealers.
Ask Hyundai Motor America how insignificant one buyer is, when in 2011 they were selling as many Sonata's as they could produce for a couple grand off MSRP, at best. Four short years later, HMA has had to continuously infuse artificial momentum into their business in the form of $2K rebates and 0% financing on every Sonata they've produced in the last two years. Yes, market corrections are slow to happen and hard to spot, but a bunch of insignificant car buyers and the money they pump into these companies are the least common denominator that no carmaker can do without if they are to continue getting fat, whether that company is Hyundai, or GM, or Toyota.
My HL is far from perfect, but it's not a lemon. The 2015 CR-V Touring my wife was really stuck on just got hit with a recall amounting to a short-block engine replacement due to improperly torqued connecting rod bolts. We took delivery of one last October. We got ten miles down the road after completing the deal, and I told her to turn around and head back to the dealer, as the entire engine was vibrating heavily on slow take-off and sitting at red lights. Thank God I pushed hard, to the point where they backed the deal out of their system, gave me back my trade, and returned my certified bank check. I still have the VIN on that CR-V, and it is in fact within the range of VIN's for this major recall when I ran it through Honda's website today. Speaking of heads rolling, the CEO of Honda just had to step down, and his job will go to a mid-level engineer. Shortly before the announcement (like a month before), it was reported he would take a two month hit on his annual pay to show remorse for the lack of quality that surfaced on his watch. I guess the Board of Directors for Honda didn't buy his attempt at remorse.