I follow the toyota maintenance manual you can find on their website or in your glove box. I never do anything other than that. I used to do all the maintenance on my cars myself, but now to claim any kind of warranty work you need proof and documentation, so I straight up refuse to work on my cars if they are "new" ish.
I rotate and balance my tires every 5k miles at discount tire for free - included in purchase price of my tires.
I do an alignment every 5k miles - I got the 250$ life time alignment at firestone.
Oil and filter change every 10k miles as per owners manual at the local toyota dealer. I use the 34.99 synthetic oil change coupon on my dealers website every time.
Clean and reoil my K&N filter every 10k miles - This is pretty convenient, and I have it on all my cars. One cleaning kit for 4 cars is only 10$ and lasts like 10 cleans each.
I have yet to change these on a toyota: Spark plugs, break fluid, breaks, hoses, fuel stuff, trans fluid, etc. Pretty damn reliable.
Out of warranty recently my dealer told me I needed to top up my break fluid. No, you don't. Its a 40k mile car. The break fluid is not leaking, and its normal when the break is engaged to have lower fluid than when its not engaged. I swear these mechanics these days are retarded. If you keep toping it up you will find out its a bad idea when you go to replace your pads and all of the excess overflows when you compress the piston. Also, the top up would cost me 100$. What TF?
Wash my car and wax every weekend. I use meguires hybrid ceramic wax since its quick and easy and is enough basic protection.