Well perhaps this has been posted before... perhaps not... Definitely news to me! Came up on one of my random searches.
All I can say is wow... And I thought the Gen 6 was aggressive... Not sure if I can see Toyota going this far with the Camry but props to them if they do.
http://images.businessweek.com/ss/07/08/0821_art_center/source/9.htm
"2012 Toyota Camry: Everyday Extraordinary
This is a next-generation proposal based on the current Camry package. The goal is to raise Camry's image as a value alternative of luxury cars. This car features an upscale exterior that expresses power and energy with Japanese overtones. The front has a grille-less design to help differentiate it from Lexus cars, while animated headlights and horizontal graphics add a sense of width. The body side features a scalloped section and a bone line that continues through the back with taillight graphics. It's a realistic proposal—all exterior dimensions are no more than 20mm off the current Camry and the front end complies with pedestrian safety measures."
All I can say is wow... And I thought the Gen 6 was aggressive... Not sure if I can see Toyota going this far with the Camry but props to them if they do.
http://images.businessweek.com/ss/07/08/0821_art_center/source/9.htm
"2012 Toyota Camry: Everyday Extraordinary
This is a next-generation proposal based on the current Camry package. The goal is to raise Camry's image as a value alternative of luxury cars. This car features an upscale exterior that expresses power and energy with Japanese overtones. The front has a grille-less design to help differentiate it from Lexus cars, while animated headlights and horizontal graphics add a sense of width. The body side features a scalloped section and a bone line that continues through the back with taillight graphics. It's a realistic proposal—all exterior dimensions are no more than 20mm off the current Camry and the front end complies with pedestrian safety measures."
