Not to mention MPG loss, performance degradation, additional emissions, etc. It's always best to follow what your owner's manual says. If they are 4cyls, it is really easy - almost anyone can do it. There are videos on YouTube. V6s can be a bit more trouble, but still not terribly difficult, you can find videos for them too. If you aren't comfortable doing it yourself, than forget about the stealership - go to an independent shop.